Caffitaly Cafe Red Italian Fine Aesthetics Cafe China

Recently, Caffitaly, a capsule coffee maker brand from Italy, launched the "Caffitaly Coffee Red House" project in conjunction with fashion blogger Rebecca, to transform the way the coffee corner of the home is organized, attracting attention in the community.

Rebecca cooperated with Caffitaly this time and let China's first Caffitaly Coffee Red Restaurant "move" into the home. What is the charm of this Caffitaly Coffee Red Restaurant? How is it different from an ordinary cafe?

Originated in Italy, Caffitaly Coffee Red Restaurant interprets authentic Italian coffee

With the changes in the living habits of urban people in China, drinking coffee has become the norm of daily life. Various major coffee brands have entered China one after another. With an annual growth rate of 25%, Chinese coffee consumption has become one of the fastest growing countries in the world in recent years. Nearly 38% of China's large coffee consumers pay great attention to the authenticity of coffee taste, according to a 2016 report by China Coffee Network.

As the top three Italian capsule coffee maker brand, Caffitaly is the authentic representative of espresso. In order to make more Chinese consumers experience authentic espresso, Caffitaly put forward the concept of "Coffee Red Restaurant", which brings a complete interpretation of authentic espresso. Before we know Caffitaly's "Coffee Red Restaurant", we need to know what kind of coffee is authentic Italian coffee.

Authentic espresso, of course, comes from Italy, of which espresso is the most classic. Coffee originated in Ethiopia centuries ago, and at first it was only regarded as a common plant drink. Until the 20th century, the elegant Italian created the first cup of espresso. Its unique flavor and rich taste made the coffee culture popular all over the world.

Unlike filter coffee, the base of Italian coffee-espresso is extracted by high temperature and high pressure, and its essence lies in the formation of a unique layer of oil foam on the surface, namely crema. Crema presents different colors, indicating the quality of coffee. It is recognized by the industry that ochre red crema is the standard of high-quality espresso. Only by mastering the right time and temperature, the coffee surface will show ochre red crema, at this time the coffee taste is the most mellow.

As a local brand of capsule coffee machine in Italy, from the selection and baking of coffee beans to the production of the whole industry chain, it is completed locally in strict accordance with Italian standards. In addition, the brand focuses on the core pressurized and anti-pressurized technology to ensure that every cup of coffee poured out has an ochre red Crema, mastering the highest standard of espresso. The "red" of the Coffee Red Restaurant is inspired by this, expressing the essence of authentic Italian coffee.

Reproduce Italy, move the coffee shop back home, the soul of espresso is also reflected in the coffee shop culture on the streets of Italy.

When you walk into Italy, a variety of cafes with different styles have become a unique view on the streets. Someone once joked that Italian cafes are more dense than Shaxian snacks in China. But you want to ask which cafe has the best coffee? I'm afraid the Italians don't have an answer either. Because in Italy, every cafe has a mellow Italian flavor.

In contrast, cafes are springing up everywhere in China. Among them, the coffee shop of the brand chain is still the mainstream of consumption, accounting for 45% of the place choice. Boutique cafes, which are better in coffee taste, are slightly weaker. Inferior commercial coffee such as instant coffee is flooded with these uneven coffee shop markets, and most existing cafes cannot guarantee the authentic espresso taste.

Happy Italians enjoy the "privilege" of tasting authentic coffee anytime and anywhere, and Caffitaly Coffee Red Restaurant hopes that Chinese consumers can also enjoy this "privilege". As a result, Caffitaly mentioned the "Coffee Red Restaurant", hoping to put the professional Caffitaly capsule coffee machine at home, no matter getting up in the morning or coming home from work, you can taste authentic Italian delicacy anytime and anywhere, so that every consumer who loves coffee can enjoy a unique private cafe.

Behind the Coffee Red Restaurant is actually a set of exquisite Italian aesthetics of life. Italians are famous for their fastidiousness, and this pursuit of excellence is reflected not only in the craftsmanship of several well-known luxury leather goods, but also in the matter of drinking coffee.

No one has counted how much coffee Italians need to drink in a day. All I know is that Italians must start the day with a cup of coffee every morning. In addition to being harsh on taste, they also attach great importance to coffee cups. Coffee in paper cups must be despised because Italians believe that ceramic cups can better preserve the flavor of coffee. What's more, Italians are particular about the time they drink coffee. For example, cappuccinos can only be drunk in the morning, and those who drink cappuccinos after noon will be regarded by Italians as "outsiders".

Even for a small cup of coffee, Italians are not only "critical" about the taste, but also have almost strict requirements on the tools and environment to drink. This is the Italian "sense of ritual" and the unique Italian delicacy that Caffitaly Coffee Red Restaurant wants Chinese consumers to experience. And this is also respected and appreciated by Rebecca. Just like Rebecca encourages fans to shop with discerning eyes, buy high-quality clothes and read a good book, they are all adding a sense of ritual to their lives.

Caffitaly Coffee Red Restaurant, which carries Italian genes, inherits the unique Italian philosophy of life, starts with the little thing of drinking coffee, and brings the pursuit of high-quality life to China, which contains the wisdom of exquisite life.

The Coffee Red Restaurant is the "label" of authentic Italian coffee, a unique private cafe in the family, and a communicator of the exquisite Italian way of life. Caffitaly Coffee Red Restaurant entered China, chose Rebecca to cooperate together, not only took a fancy to its modern and fashionable tone, but also hoped to guide more consumers to benefit from Rebecca's unique views on exquisite life. The first in China. "