What are the naming rules for commercial comprehensive coffee names? -"Scientific interpretation of the Secrets of Coffee"
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
The name of the commodity is an important basis for consumers to judge when they choose and buy. if it causes misunderstanding, it will cause great problems.
When using a trade name, we must first investigate whether there is any infringement on other people's trademark rights. In addition, according to the Fair Competition regulations on the labelling of General concentration Coffee and Instant Coffee, the name of Composite Coffee must meet the following conditions.
To add the origin of raw beans to the trade name, the commodity must contain more than 30% of the coffee from that origin (converted to raw beans). For example, if it is named "Kenyan mixed Coffee" and the raw beans prevail, the product must use more than 30% Kenya beans (according to the specifications of the Japan Coffee and Beverage Association, liquid coffee must account for more than 51%). However, the proportion of Kenya beans does not have to be the highest, and the weight ratio of baked beans is fine even if it is less than 30%.
In addition, according to the definition of the all-Japan Coffee Fair Trade Agreement, raw materials must be used for specific trade names (some examples are given on the next page). Special attention should be paid to this part.
Take "charcoal roasted mocha mixed coffee" as an example, if the heat source when baking is used as the trade name, other heat sources cannot be used when roasting coffee beans. Under this principle, it is necessary to use more than 3 ○% (raw beans) of mocha roasted by charcoal fire (Ethiopia or Yemen), as well as charcoal roasted coffee from other places. In addition, if the name of the raw material other than coffee (such as soybeans or dandelions) is added to the trade name, or the words "the highest level" are added without objective basis, it is improper marking.
* Editor's note: issued by Japan's National Fair Trade Agreement, data source www.jfftc.org/cgi-bin/data/bunsyo/A-23.pdf (full text is not finished, please see this book)
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