White coffee is white coffee? Does Li understand that the coffee tastes good? Which brand of white coffee is better?

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The characteristic of white coffee comes from Ipoh's famous coffee drink Ipoh "white" coffee in Malaysia.

White coffee is a "famous thing" in Malaysia. In general, coffee beans will be roasted at a high temperature. In the process, the sugar in the beans will be converted into caramel, making the taste burning and the coffee beans will become dark. And white coffee is roasted at low temperature, the taste is purer and the color is lighter, so it is called white coffee.

Dawn, who plays a wage earner, performs an advertising song promoting coffee affectionately, which brings a sense of inexplicable joy, plus the lyrics of Lin Rixi and Liu Jiang, which makes people amazed. The advertisement has received more than one million hits in the first three hours of uploading, and has been watched by nearly 4 million people so far, setting a record for the production of online ads in Hong Kong. And this good stilt comes from Kim (Kim), the marketing manager and the female general of Nestle.

Kim said that due to the impact of the economy, the company's instant coffee business dropped slightly, but white coffee rose instead of falling, and the increase was astonishing. In just a few years, it was 50% of the entire instant coffee market, that is, one of every two instant customers liked to drink white coffee. However, the "first brother" of Nescafe happened to be in the area of white coffee, inferior to the old market of Malaysian brands, and the company spent a lot of money on marketing.

The new formula of white coffee is divided into two types: original and sugar-free. After smelling and saying that Li Tianwang tasted the drink, his comment was: "what is sweet is not so sweet; what is not sweet is less sweet." Photo: iMoney Zhi Fu Magazine

Kim, who is a "milk tea control" and seldom drinks coffee before joining the Team, believes that the increase is not unreasonable:

Hong Kong people drink milk tea. If they are used to milk tea, it should be slippery and milky, and the tea should not be too strong. The blending of white coffee is the same, pay attention to the proportion of milk coffee, not good coffee, but milk should be smooth enough. This taste shows the habits of Hong Kong people, so it is on the rise.

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