How many Starbucks stores in Shanghai? Starbucks World's Largest Store Opens in Shanghai

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A great shock! Taiwan media exposed the inside story of Unification Group selling Shanghai Starbucks! It all comes from ambition.

Starbucks' first experience store in Asia, Zhenxuan Coffee Roaster, officially opened in Shanghai today. Reuters

STARBUCKS, the world's largest coffee shop chain, has accelerated its expansion in China after recovering the operation rights of Starbucks in Shanghai and adopting wholly-owned direct operation. Starbucks Zhenxuan Coffee Roasters (Starbucks Reserve Roastery), Asia's first experience store, will officially open in Shanghai today, covering an area of 2700 square meters (30000 square feet), equivalent to half the size of a football field, and is currently Starbucks' largest store in the world.

Besides coffee, Starbucks Shanghai Zhenxuan Coffee Roaster also offers more than 10 kinds of alcohol, such as wine and coffee brewed beer, but the most important feature is to cooperate with Alibaba to use AR (augmented reality) technology in the store to allow consumers to experience the complete process of making coffee from raw beans.

Souvenirs around the store can also be "scanned" through Mobile Taobao to send orders to the government at the official Starbucks flagship store of Tmall, and cooperate with Alipay to launch the "shopping while waiting" function. Consumers use Alipay to pay, and Alipay App will push the meal pick-up notice when the coffee preparation is completed.

Starbucks and Alibaba deepened their cooperation in China, and Starbucks chairman Howard Schultz went to Shanghai Zhenxuan Coffee Roaster yesterday to give a media interview with Alibaba Chairman Jack Ma to promote the store's opening.

Zhenxuan coffee roaster is a new type of store. Starbucks intends to build a new premium coffee brand. Previously, it only opened one in the company's headquarters in Seattle, USA, and the Shanghai roaster is the second, which shows how much it attaches importance to the Chinese market. Starbucks plans to open one in Milan and New York in 2018 and one in Tokyo and Chicago in 2019.

Unlike 3000 other stores in China, consumers at the Zhenxuan coffee roaster in Shanghai can witness the roasting of coffee from green raw beans to a cup of coffee, according to NetEase Financial report.

Starbucks China official said: "Shanghai Zhenxuan Coffee Roasters contains seven Starbucks coffee brewing methods and nearly 60 unique and innovative drinks. At the same time, the store also offers more than 10 types of alcohol for the first time." including wine and craft beer extracted from Starbucks coffee beans. "

China is already Starbucks' largest market in the world, with more than 3000 stores in more than 130 cities. Starbucks continues to expand its business and plans to display 500 stores in China each year for the next five years.

A great shock! Taiwan media exposed the inside story of Unification Group selling Shanghai Starbucks! It all comes from ambition.