Coffee craze goes to China, Yunnan becomes the hometown of coffee

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With the coffee boom in China, not only many cafes have appeared in first-tier cities, but Pu'er in Yunnan Province, which is located in the Tropic of Cancer, has also become the "hometown of coffee" in China. Many foreign coffee merchants, such as Nestl é and Starbucks, will even buy coffee beans in Pu'er, and the local coffee beans are sold to more than 30 countries around the world.

The French newspaper Echo pointed out a few days ago that due to Yunnan's excellent climate, plateau red soil and other unique conditions, the coffee beans on the local coffee trees have become unique.

Not only have output and prices been on the rise, but the lives of local coffee farmers have also improved a lot. A coffee farmer surnamed Chen in Pu'er, Yunnan Province, says: "after growing coffee beans, we can all build new houses and buy new cars!"

Be favored by top coffee merchants

Not only the French media, the Financial Times has also written "Chinese Farmers get Coffee Taste" praising Yunnan coffee beans. A coffee roaster also said that Yunnan coffee beans are famous for their low consistency and strong fruit flavor and are now an important raw material for Arabica mixed coffee in Europe.

The head of the Yunnan-based company of Vol Coffee in Switzerland said that Nestl é, Starbucks, Ikam, the world's second-largest coffee trader, and Louis Dreyfus, one of the four largest grain traders in the world, also buy coffee beans in Pu'er. The coffee beans here have been sold to more than 30 countries around the world.

Although Chinese coffee culture sprang up relatively late, its development is catching up. Last year, China's coffee output reached 132 million kilograms. This quantity is not only the total output of coffee beans in Costa Rica and Kenya, but also ranks ninth in the world.

The market potential of boutique coffee is great

The International Coffee Organization (ICO) points out that Chinese demand for coffee has grown by double digits every year over the past 20 years, and coffee has swept the tea country because it represents a Western-style life. In addition, coffee is especially popular with the urban middle class.

Although compared with Japan's average annual consumption of 3.7 kg of coffee beans, China's 0.1 kg is very small, but the coffee industry is more optimistic about the potential of China's coffee market. Interestingly, at present, many Chinese people still only know instant coffee, boutique coffee has room for growth.

A coffee industry in China laments, "Chinese people often drink instant coffee from Vietnam, but their own good coffee beans are sold overseas." Chinese coffee experts also said bluntly, "although coffee is becoming more and more popular in China, compared with the mature coffee market, consumers have relatively little awareness of the origin of coffee." People don't care where the coffee they drink comes from! "