How to drink coffee after grinding? Hainan Xinglong Coffee Bean Have you heard of it?

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Some coffee experts point out that the best coffee in the world is produced between 15 degrees north latitude and the Tropic of Cancer. The best coffee producing areas are not Colombia, Turkey or Indonesia, but northern Hainan and southern Yunnan in China. The coffee here is strong but not bitter, fragrant but not strong, and has a little fruity flavor. Hainan Island covers an area of 34000 square kilometers. In addition to coastal beaches and a few mountainous areas in central China, Hainan Island can develop coffee cultivation and has a unique advantage in developing coffee industry. In 1987, the country's first instant coffee factory was born in Hainan.

Therefore, the investment group has invested in the establishment of a 1000 mu coffee demonstration and planting base in Sanjiang Town, Qiongshan City, Hainan Province, and fundamentally solved the problem of shortage of raw materials in the way of "company + farmers". This indicates that Hainan coffee industry is trying to solve the bottleneck restricting its development and make Hainan's superior industry bigger and stronger.

However, more than a decade later, "Hainan Coffee" has not been able to quickly occupy the market, on the contrary, foreign "Nestle" coffee has entered China and set up a factory, rapidly occupying 70% of the market. At this time, "Hainan Coffee" can only retreat to more than 10% of the market share.

Why is "Hainan Coffee" not developed with such good resources? The important reason is the shortage of raw materials and enterprises have no rice to put into the pot. Hainan began to plant coffee on a large scale in the 1960s and reached more than 200,000 mu in the early 1980s. However, due to the lack of unified development, such as breeding of improved varieties, technical support, rational allocation of planting and deep processing, industrialization development, international trade, etc., "coffee hurts farmers". At present, the planting area of coffee has shrunk to 1 ∕ 10 in the early 1980s. According to the local coffee enterprises in Hainan, the raw materials purchased locally in Hainan account for only 1 ∕ 4 times 1 ∕ 3 of the raw materials needed by the whole plant every year, and most of the raw materials are imported or purchased from Yunnan. Every year, due to the increase in the cost of purchasing raw materials, the production cost of the enterprise increases greatly.

Secondly, although the supply of products falls short of demand, the production capacity of enterprises is limited and does not form a solid "sphere of influence" and due brand benefits. When the coffee factory in Hainan was established in 1987, it was designed to have an annual production capacity of only 300 tons, while some poor coffee-producing countries built coffee processing plants with a scale of more than 10,000 tons. According to local coffee enterprises, Hainan has long been in the forefront of domestic instant coffee enterprises in terms of new product development. at present, there are more than 10 varieties, and the products are sold in 31 provinces, municipalities, and autonomous regions across the country, and some of them are exported abroad, and the products are in short supply. however, due to scale, production capacity and other reasons, although the scope of product sales is wide, but there are not many large-scale markets. It is imperative for enterprises to expand production capacity, but there is a lack of sufficient financial support.

Industry insiders point out that from the experience of coffee development in some countries in Africa and South Asia, the government provides improved varieties and technology free of charge, issues grain subsidies or interest-free, low-interest loans, and reduces or exempts growers' income tax. It is very important for coffee cultivation. Hainan coffee should also strengthen macro-guidance to change the current problems of coffee cultivation in their own way, single variety, backward technology, unstable quality, difficult marketing and so on.

In view of the bottleneck in the development of Hainan coffee, the government and enterprises have begun to solve it. Recently, the Hainan provincial party committee and provincial government proposed that when vigorously developing tropical high-efficiency agriculture, we should pay attention to the development of superior resource industries and make use of Hainan's unique environmental advantages to develop and expand all kinds of irreplaceable resource industries. This provides a good external environment for coffee raw material production. Relevant business units have also actively begun to take action, in addition to the establishment of a 1000 mu coffee demonstration and planting base, there will be other follow-up measures. With the renewal and transformation of equipment, the production scale has been increased to nearly 400 tons per year, and the variety and scale have been further improved; professional design companies have been hired to reposition and repackage enterprises and products, and plan to reshape their image and return to the stage.