What is a coffee capsule? How do I use coffee capsules? Nestle capsule Coffee official website.

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In recent years, the hot capsule coffee machine actually came out as early as 1976.

The inventor, Eric Favre, an engineer at Nestle headquarters, had been wondering if there was a newer and faster way to brew coffee. Inspired by the cream ball, he developed a prototype of the capsule coffee machine, which allows ordinary people to brew coffee more conveniently at home. However, Eric Favre has always been dissatisfied with the flavor of the capsule coffee, thinking that it is still worse than the Epresso of the Italian coffee machine.

In order to search for inspiration, he started a trip to Italian coffee. In Caff è Sant'Eustachio,Eric Favre, a coffee shop in Rome, he found that the barista used a traditional Italian coffee machine, but in the process of brewing coffee, unlike other baristas, they would press their hands to the bottom at once, but divided into three or four times. The key is to bring air into the coffee, because the coffee powder is fully combined with the air. In order to lead to the unique aromatic elements of coffee.

Eric Favre was enlightened, and after returning home, he began to improve the original design, injecting fine air foam into the hot water before brewing coffee into the capsule, so that when brewing coffee, the air can be fully combined with the coffee liquid, making the fragrance more perfect.

Although Eric Favre created a new type of coffee machine to his satisfaction, because most of Nestl é 's revenue came from instant coffee at that time, and the general public could not understand the new ideas put forward by Eric Favre, it had not been taken seriously by the company. It was not until 1986 that Nestl é officially established a subsidiary, Nespresso, and began to commercialize the sale of capsule coffee machines, which has been 10 years since the invention of capsule coffee machines.

The initial sales of Nestl é capsule coffee machines were lower than expected, which can be described as bleak for two reasons:

1. In the past, Nestle's advertisements were aimed at household consumers, but the capsule coffee machine was aimed at offices and restaurants, so Nestl é advertisements could not be effectively communicated.

two。 Capsule coffee machine is an unfamiliar product to consumers, and its main sales channel is coffee machine retailers, which makes it difficult for Nestl é to communicate directly with consumers.

Therefore, Nestl é changed its sales methods, set up its own sales stronghold, let consumers experience capsule coffee personally, and set up a membership system to understand consumer needs and manage customer relationships. Through the word-of-mouth marketing of customers, the sales of capsule coffee machines have gradually improved. After that, Nestle reaches out to high-end consumers through the channels of hotels and airlines to create a high-quality and fashionable brand image.

Nespresso's sales were about $1 billion in 2006, but reached $3 billion in 2011, growing at an average annual rate of 20% to 30%. However, due to the gradual expiration of patents applied for by Nestl é and competition from other manufacturers, its sales growth rate tends to slow down, but it still does not affect its position as the leader in the global capsule coffee machine. Of the more than 50 manufacturers, Nestl é has a global market share of more than 35 per cent, followed by 18 per cent of Sara Lee and 8 per cent of Green Mountain Coffee.

It is worth mentioning that although Nespresso has a global market share of more than 35 per cent, it has less than 10 per cent of the market in the US. This is because Americans like to drink American coffee with a lighter taste, while Nestl é sells mostly espresso, so it is not favored by American consumers. In contrast, competitor Green Mountain Coffee K-Cup, which focuses on American coffee flavor, is loved by consumers and has a 90% market share in the United States.

So, how to make capsule coffee?

Many people don't know the head and tail of a capsule coffee cup. We say that the cup mouth (head) of the capsule is covered by aluminum, and the diameter of this aluminum sheet is 37mm, and the bottom of the capsule is as tilted as the butt, specially for the machine to bite three holes!

Water injection hole: the three holes at the bottom of the capsule cup.

The hole in the mouth of the cup: the 25 holes in which the coffee comes out.

Water is injected into the capsule through the three holes above. When injecting water, some of the things that rush into the capsule cup will turn into coffee, and those outside the capsule will flow into the waste water box.