KFC opened a new cafe COFFii&JOY to sell online celebrity dirty coffee

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
On June 9, COFFii&JOY Cafe, located in Shanghai Lai Volkswagen Square, opened to welcome guests! It is worth noting that this is the new boutique coffee brand launched by Yum China, the parent company of KFC and Pizza Hut.
COFFii&JOY is located on the first two floors of LaiVolkswagen, with a total area of about 300 houses and 400 meters. The first floor of the store is a semi-open space, next to a newly renovated KFC; the second floor connects the IMAX hall of Peace Film Capital. The store is designed with blue and white as the main colors, with transparent floor-to-ceiling windows and simple and fashionable wooden tables and chairs, creating a concise texture as a whole.
The overall coffee bar is a circular space, with Italian coffee and cold extract bar on one side, hand-flushing bar on the other side, and coffee bean storage in the middle. There is also an "unmanned shelf" set up by NetEase Yan Xuan and Yum on the second floor of the store, which sells products such as notebooks, LED mirrors and kettles.
COFFii&JOY 's menu is also simple and concise, with a main product line of hand-brewed coffee, siphon coffee, espresso, as well as nitrogen / cold-extracted coffee and non-coffee drinks, including hand-brewed tea, fruit juices and water. In addition, the store also sells durian thousand-layer cakes, croissants, biscuits and so on, but there are not many choices at present. It is worth noting that the store sells the "dirty coffee" that is popular with consumers nowadays-the bottom is filled with mellow iced milk and the top is covered with hot espresso, the two gradually blend into a gradual effect.

Menu (photo source: curiosity Daily)

Dirty coffee (photo source: Wechat official account Shanghai Toutiao)
It can be found that whether it is the store design or the food and beverage sold, COFFii&JOY reveals a strong Nordic style!
According to public data, the global coffee market grew by only 2% in 2017, while China's coffee consumption grew by as much as 15%. Some institutions predict that China's coffee consumption may grow at an annual rate of 30% from 2018 and will exceed trillion yuan by 2025. It can be seen that China's coffee consumption market has a huge space to rise. Yum China obviously wants a piece of the caf é when it opens this time.
However, at present, the competition in the domestic coffee market is very fierce. In addition to the traditional chain coffee shops represented by Starbucks, Man Coffee and Costa, Internet coffee represented by Lian Coffee and Luckin Coffee and Internet celebrity boutique cafes represented by Blue Bottle have also emerged one after another. Whether COFFii&JOY, Yum's boutique coffee brand in China, can be as successful as McDonald's and KFC remains to be seen.
- Prev
Success is also Nestle failure is Nestle? After the industrialization of coffee in Yunnan, there is a pitiful lack of fine coffee.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Yunnan Pu'er coffee farm staff to pick coffee. Li Guanting, founder of Aizhe Coffee, said that taking root in Pu'er and having eight years of experience in coffee production and international trade, he has a deeper understanding of Yunnan coffee. Although there is a history of coffee cultivation in Yunnan.
- Next
BUBBLE LAB announces that new hand coffee machine novices can produce products without training.
Professional coffee knowledge exchange more coffee bean information please follow Coffee Workshop (Wechat official account cafe_style) remember the unmanned coffee shop solution published by Cheetah Mobile? Now another startup, BUBBLE LAB, abandons the complex and high-cost design of the robotic arm and publishes a simple version of the automatic brewing machine. The results have been recognized and will be available soon.
Related
- It's a huge uproar! Well-known brands use "prefabricated concentrate" for cold extraction?!
- The store was exposed to mice running around! Mixue Ice City urgently apologizes!
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!