The establishment of the "Little Blue Cup" is very popular in Beijing, Shanghai, Guangzhou and Shenzhen in just a few months.

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Almost overnight, N luckin coffee (Luckin Coffee) stores sprang up in the streets, business circles and office buildings of 13 cities, including Guangzhou and Shenzhen, Chengdu, Hangzhou and Wuhan. In fact, as the dark horse of the coffee industry in 2018, luckin coffee has opened more than 150 stores in Beijing and Shanghai in just more than five months, and the number of stores in luckin coffee13 City will reach 500 in May this year.

It is understood that at present, luckin coffee has opened nearly 10 stores in Shenzhen's Shangmei Science and Technology Building, Science and Technology Ecological Park, Chinese Communications, Songri Sheng, Tianli famous City, and Rongchao Binhai Mansion. In addition, more than 20 stores are under renovation and preparation for opening.

For the reasons why people like to drink luckin coffee, the editor interviewed several Shenzhen consumers at random:

"it's probably because I'm so busy that whenever I pass by a coffee shop with a better environment, I accidentally glance at the door of the coffee shop and suddenly think: how comfortable and beautiful it is in the coffee shop. I want to go in for a cup of coffee."

"in fact, it is more of a habit than like it. At first, it was just because overtime work needed a pick-me-up, but then gradually I couldn't live without it. I thought it was a part of my life."

"luckin coffee's store is downstairs, it's very convenient in the morning or afternoon when you're not feeling well, and the coffee is of great quality and cost-effective, and you can't stop drinking it."

It is worth mentioning that luckin coffee specially invited World Barista Competition (WBC) world champion Yingdian Izaki, Italian champion Andre Latuwada and Chinese champion Pan Zhimin to form a coffee product team. 100% selected Arabica coffee beans from four famous producing areas in the world, such as Ethiopia.

Arabica accounts for more than 70% of the world's total output, and the variety is generally grown on slopes above 900 meters above sea level, mostly in tropical high-altitude areas such as Central and South America, East Africa, Southeast Asia and Hawaii. Its pleasant aroma, rich taste, and the tree needs more manual care, the stability of temperature and humidity in the climate is also higher, so the price is more expensive.

But only good raw materials are certainly not enough. Through scientific demonstration and aiming at the taste preferences of young people, luckin coffee also obtains the coffee formula most suitable for oriental taste from up to 180 kinds of blending schemes, coupled with the use of the most advanced international technology and equipment to bake in China and grind on the spot in the store, which really achieves "fresh baking and fresh grinding". It can be said that every luckin coffee is the best taste experience.

Speaking of which, you may think, for such a good coffee, you can order a cup of coffee at a cost of 305,50 yuan, right? Actually this is not so. Luckin coffee's reasonable and even cheap price breaks the saying that drinking coffee is a pastime for the petty bourgeoisie.

The price range of all kinds of coffee featured by luckin coffee is basically between 21 and 27 yuan, and during the current trial period, there are two free coffee coupons and five free coffee coupons, with an average of about 15 yuan per cup.

The editor saw that even white-collar workers who were not very sensitive to prices on weekdays were moved. The small blue cup in blue packaging, whether it is sent to the leader or to colleagues, appears to be double high-end.

Well, a little sister around me bought another 10 cups of coffee in one breath.