Intellectual Coffee and the third Wave of Coffee is there a shop in Shanghai?

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

Three waves of coffee, from Nestle launched the first packet of instant coffee to now, the coffee industry has experienced three waves.

The First Wave (1940-1960)

In 1938, Nestle launched the instant coffee brand, turning agricultural products into standardized products for the first time. By 1974, Nescafe accounted for 30% of the global coffee market. Unfortunately, Nestle began to encounter bottlenecks and the instant coffee market stagnated.

The Second Wave (1966-2000)

In 1971, the year after Nestle launched Nespresso, three students from the University of San Francisco came together to start Starbucks, aiming to make coffee taste good for everyone, which set off a second wave of coffee.

At the time, instant coffee on the market was over-extracted coffee, bitter and harsh, and could not be swallowed without creamer and sugar and a lot of artificial coloring. Starbucks, on the other hand, uses heavily roasted Arabica beans, so people can drink good coffee without added sugar and creamer.

Third Wave (2003-present)

Coffee aesthetics, the rise of fine coffee The rise of the third coffee wave was around 2003.

People in this wave are more pursuing the ultimate experience and pursuing social fairness. This was represented by the familiar Blue Bottle Coffee, Intelligentsia Coffee & Tea, and Chicago roaster Intelligentsia Coffee.