What is counter-cultural coffee? what is the relationship between counter-cultural coffee and intellectual coffee?

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Counter Culture Coffee

Counter-cultural coffee

In this era of manual filtering of fine coffee, the technical requirements for baristas are getting higher and higher, and we need someone to teach us how to make coffee correctly. Counter-cultural coffee was born.

(counter-cultural matching beans, of which "No. 46" is the most famous)

It is better to teach coffee than to sell coffee. Counter-culture is not a coffee shop that sells coffee, but a mecca for selling cooked beans and coffee teaching. If Shudun City and intellectuals are soldiers fighting at the front, then anti-cultural coffee is the Whampoa military Academy that provides re-education for beginners and practitioners. There are many courses, such as coffee extraction theory, barista beginner class, competition class, milking chemistry, coffee trade history, variety, treatment, cup test and so on. It's like a coffee college.

All three stores had some characteristics at the beginning: strict coffee roasting, employee training, and arrogant opening next to Starbucks. I'm not afraid of Starbucks, but I'm afraid that coffee is inferior to others.

This spirit runs through the third wave of coffee.

Blue Bottle Coffee, known as the APPLE of the coffee industry,

Counter-cultural coffee Counter Culture Coffee, known as the forerunner of the third wave of coffee,

Intelligentsia Coffee, the cradle of American coffee champions.

Why are these small and beautiful boutique coffee shops warmly welcomed by consumers?

On the way to the success of coffee entrepreneurship, explore the secrets of the third wave of coffee popular stores.

Use good coffee and good strategy to find your own niche market!

Expand the customer base in the increasingly competitive coffee market, independent shops can also become popular coffee shops!

Coffee is the best you can drink. Unlike the first and second waves of coffee that demand "instant food" and "taste of life", the third wave of coffee, which emphasizes the quality and roasting flavor of coffee beans, has swept the world. Look at the scientific quantification of boutique coffee, how to use the unique flavor and business strategy to be small and broad; refer to the concept, bean selection, roasting, brewing, quality control, service, space, activities, marketing promotion and success tips of 10 famous coffee shops.