Is it possible to succeed in the business model of staggered Dream Town? Does the jagged coffee dream school play tricks?

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The second girl said:

It is not enough for a person to have only this life.

He should also have a poetic world.

-- Wang Xiaobo

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"what is your dream?"

The handsome boy said: travel around the world.

The gentle girl said: open a flower shop.

He, with a haircut and a smile, said, "I just want to open a small cafe."

In these days, different people have different dreams.

Some people just dive into their work and forget about it. Some people will move towards this dream.

On the topic of dreams, the second girl thinks that my friend has the most say.

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Some people dream so big that they want to colonize Mars.

Some people dream so small that they just want to open a cafe where they brew coffee, read books, chat and be in a daze every day.

For me, dreams are determined by size. That is ambition. The value of dreams is that they will be a new door to life.

Ten years ago, it took me about a year to make a choice that was incredible to my friends around me.

I chose to give up the company I had run well, and there was only one small wish left in my mind.

I just want to open a little cafe.

In 2007, I closed down my company and opened the first small coffee shop in my hometown, Wuhan, which is accessible on foot.

Because of my dream, I opened the first small cafe willfully. At the same time, the hidden script that God set for me was suddenly opened, and it got out of hand.

In the next short time, I opened 16 cafes in one breath, and all of them survived well from time to time.

I like the philosopher Russell's saying that "jagged polymorphism is the source of happiness."

So the cafe has the word "jagged" in its name. They are different because "jagged polymorphism is the source of happiness".

My staggered cafe.

When I was a child, I had a dream to be a writer.

Because of my successful experience of opening many cafes in a short period of time, people who also dream of opening cafes are curious.

So in 2010, more and more people asked me how to open a coffee shop through the Internet, which made me a little overwhelmed.

Based on this, I recorded all my experience of opening a store.

In May 2012, I published my first book, want to Open a small Cafe, which not only realized my childhood writer's dream, but also became a bestseller.

Next, he published "staggered because of you", "Dreams come true" and "aftermath is not over".

In the same year, I started a "jagged Coffee Dream School" and began to teach my friends about how to open a coffee shop, from a cup of coffee to location, decoration, promotion.

Five years have passed in the blink of an eye, more than 2000 students have returned home after their studies, and more than 1000 student shops have been born throughout the country.

Watching me start a prairie fire the whole of China, I am really a little proud.

My cadets run cafes all over the country.

I am Wang Sen, and many people call me "the master of coffee".

For me, dream is an ability.

If you just think about it and can't bring about any change in real life, it's just fantasy or fantasy.

The dream I am talking about is a strong desire for the future and even a preparation for it to be put into action.

Dali, I've been here almost every year for ten years. I like Dali.

Between Cangshan and Erhai Lake, under the blue sky and white clouds.

Not only gathered a lot of men and women who wanted to live out of themselves, but also gathered many artists and craftsmen, forming a unique humanistic temperament of Dali.

This year is a staggered decade, so as a dreamer, I decided to complete a long-planned ultimate dream in Dali.

I want to build a "dream town" in Dali and between Cangshan and Erhai Lake.

The reason why it is called Dream Town is to make it a magic school about how to realize its dreams and continue to help more people make their dreams come true.

Of course, I also want more people to stop and think:

About dreams, about life, about lifestyle, about living differently, about the future, and more importantly, about how to make it happen.

Therefore, I built a dream town between the ancient city of Dali and the wharf of Cai Village, covering an area of nearly 40 mu and 20,000 square meters.

There are dream and creative bazaar, coffee classroom, baking classroom, handicraft studio, life aesthetics library, micro-business research institute and food laboratory in the town.

Effect picture of Dream Town

-- Dream Creative Market

Once in the town, it is a dream bazaar covering an area of more than 2000 square meters.

There are more than a dozen cute Volkswagen T1/T2 lying there, each of which is a small Youai shop you want to pack and take away.

If you want to own a cute little shop like yourself, you can learn the craft of and management here.

Young people travel to Dali to experience and learn how to make a beautiful, fashionable and beloved mobile selling car, selling coffee, cocktails, ice cream, bread, flowers, bookstores, handicrafts.

A car is a shop, my car is so beautiful, I add scenery to the city, there is no reason for the chengguan to drive me away--

In a cute Volkswagen T1 store.

In addition to experiencing the return to the online celebrity store owner

You can also make an appointment with a professional photographer

Think of it as a dream photography base.

Of course, you can also put future wedding photos on the agenda.

The young couple travel around the world in a coffee car and take pictures at the same time, which is closer to the original appearance of a happy life.

If the couple have plenty of time, we can also teach dessert, coffee, BRUNCH, carpentry and handmade soap.

After all, life in the future should be piled up by these wonderful things.

The weather is fine, every night on the grass in the middle of the market

There are open-air movies, bonfires, music.

Everyone drank the beer we brewed.

Drinking various shades of wine from a handsome bartender

Watch LIVE SHOW in the moonlight

-- classroom of Handicraft University--

The bazaar is the classroom of Handicraft University, which covers an area of more than 600 square meters.

Most of the goods sold in the bazaar

Can be made by yourself in a large classroom.

-- Life Aesthetics Library

On the other side of the dream market, there is a small lake surrounded by a sea of seven-colored flowers.

On the peninsula in the middle of the lake, a spherical tent covering an area of more than 200 square meters will be built, which is a dream bookstore, a cafe and a desert island library.

There are all kinds of unimaginable books about the aesthetics of life and the way of running small shops from all over the world.

This is China's first professional bookstore focusing on the theme of "small and beautiful life and small and beautiful entrepreneurship". The bookstore will continue to offer practical information and then help those who dream of opening a small shop.

Based on this bookstore, the "staggered Micro Business Research Institute" has been derived, from consumption upgrading-oriented catering technology to the design of micro-commercial space, to do encyclopedic research on the operation of small stores for the benefit of dream travelers.

The dream bookstore is all the way away

Lavender field, Gesang flower field and organic vegetable garden.

There is a light food restaurant next to the vegetable garden.

Vegetable garden

There is also a starry tent hotel in Dream Town.

You can see the sky when you look up.

Starry tent

When you wake up, you can also go to the "staggered Chuangdian classroom" next to the tent group.

There's dessert, coffee.

A series of manual studios such as bread baking, floral, etc.

Each guest can choose his or her favorite course.

Enjoy free do-it-yourself creation

Coffee course

In fact, what I want is to enable everyone who comes to dream of a small town vacation to learn a small craft through an experience course, which is related to the interest of life and even the future way of life.

Learn craftsmanship during the day to do get new skills, go to the bookstore to read.

In the evening, watch a show in a tavern, drink beer, or sit on the lawn and exchange dreams with "neighbors".

Go to the market and set up a stall to bask in the sun and party at the weekend. Life in the future dream town is exactly what I want.

Every shop in Dream Town is what I want to open, maybe you want to open, and every skill we teach is what I want to learn, and maybe what you want to learn.

I'm giving a lecture.

I have also traveled to Chinese mainland, Japan and North America, visiting various masters, hoping that in addition to coffee, I can also invite the most suitable and helpful teachers to teach.

In addition to superb craftsmanship, we can also share with you all kinds of essential information about management, promotion, operation and so on.

This is not only a haunting travel and holiday destination, a photography base, but also the prototype of an open entrepreneurial university.

We dare not say that it is pioneered by China, but we are confident that the jagged Dream Town will become the solution for upgrading many of China's homogeneous tourism destinations.

This is the core idea of Dream that I founded Dream Town.

One's dream may be vulnerable to one blow.

But the dreams of a group of people

Just within reach.