A coffee shop with a soul
The deeper you go into the field of coffee, the more you feel that coffee is really a kind of "organization." it has the characteristics of positioning itself, and it is not easy to taste. Different people in different environments will make a world of difference to the same kind of coffee. And maybe to some extent, everyone is "right." The favorable impression of a cup of coffee often depends not only on its taste, but also on many external factors and the formless things that are added to the cup of coffee.
When you buy anyone, what is the most unforgettable and best cup of coffee he has ever had? You may find an answer like this: "one cold winter, I got lost in the Hokkaido mountains. Just when I was cold and helpless, I came across a mountain hut. The owner of the house eagerly beckoned me to come in and made me a cup of coffee. This is the most unforgettable and delicious cup of coffee I have ever had." . . At this time, a cup of coffee plays the role of a 'host', bearing the relationship of the homeowner, warmth and hope.
If you buy what coffee is, this is coffee: a magical substance. Coffee can bear all kinds of thoughts, respite, emotion, atmosphere and degree, and no food can play a better role than coffee. That's why people love coffee so much. No matter how delicious the coffee is, no matter how delicious the taste is, it is only the best way to rest, not the most ultimate goal.
When you understand that "coffee is a substance", you can understand why a beloved coffee needs a soul. The soul of the coffee maker refers to the "energy" of this coffee noodle that naturally spreads from the inside to the outside, so that everyone who walks in and picks up the coffee can feel and receive the relief, resonate, and cause a community. finally, tell Dawei, "this is a good coffee bar, I want to come again!"Why do you like this coffee bar? there may be various ways to answer. The answer that comes out of your mouth may be the established reasons such as "good coffee", "the boss's heart", "comfortable environment and excellent service", but you may not have noticed it yourself. what really attracts you is some of the things that come out of it from the inside out, that is, what I call the "soul of coffee coffee".
Recently, I built a small coffee shop located in a remote restaurant. It has no beautiful decoration, no romantic and elegant literature and youth, only a small space, inconspicuous bar tables and chairs. We were so pleased with the booming holiday business in this small coffee shop that we had guests coming in with doors open and closed soon after I sat down. At the bar, there was a middle-aged man who looked like a father, with a serious expression and seemed to be a little embarrassed because he was very innocent, carefully brewing the coffee ordered by the guest. nearby, a young girl, who may be her sister, was busy operating the coffee machine, and her movements were familiar and accurate. In the same way, we can see that she was very careful, afraid of not making this cup of coffee without paying attention.
The busy people in the shop are not only the Barista, but also the middle-aged uncle with a little old age. It seems that he is the general activist of the whole family, so which one is the protagonist? Originally, the protagonist was standing comfortably behind, watching his family cup after cup of brewed coffee. The shopkeeper is a patient of a rare disease. Because of his interest, he opened such a small coffee shop at home. Perhaps because the business is getting better and better, in order to pay for the endless flow of customers, his family sympathizes with his physical condition and the whole family goes out together to make coffee.
Dad, who doesn't talk much and looks very serious (I guess he is the shopkeeper's father, please correct if there is anything wrong) is really serious and tries to brew every cup of coffee. Wash and grind the coffee beans, grind the beans, taste the "dried incense" to the guests, use the water to make the cup, prevent the coffee, and then brew the coffee intently and as if walking on thin ice. After cooking, pour a small cup and try it yourself. Sometimes if you are not sure that this kind of OK is not OK, you will give it to the owner's son to try again. After you are sure, you will serve the coffee to the guest, accompanied by a shy smile. How much coffee does this father have to drink a day in order to make sure he has a good taste? This kind of love is really lovely, and it is also very touching.
My younger sister (I don't know she had a relationship with the shopkeeper) brewed coffee, cooked it but didn't see the craftsman. Like that father, she handled every move carefully. I ordered a cup of Espresso, and she made a cup at a time. She first took it and tried it, but made it again unwillingly, and confirmed it again and again before serving the finished coffee to the guests. Other busy family members (?) No, no. Everyone in this small shop is very concerned about how much energy it is to copy ⒍.
All this shows not only the shopkeeper's sincere intention for coffee, but also his family's unbridled concern for him. I was deeply moved.
If I am most impressed by the number of large and small coffee bars around the world in recent years, I think there is no doubt that this coffee shop is one of two. Because every cup of coffee he buys carries a lot of information, including the shopkeeper's love for the coffee, including the sincerity of every busy family member, and most importantly, for the sake of their beloved family, willing to do whatever it takes, endless "love".
The mountain is not high, it has the name of immortal. The value of coffee coffee is not in the decoration, atmosphere or even name, as long as it is a coffee with a soul, it is the best coffee.
- Prev
The expansion logic of diffuse coffee: the direct operation plus cooperation model has opened more than 100 stores in three years.
Cost recovery in 14 months, daily turnover of X10,000 yuan (confidential), opening and decoration of more than 100 stores in three years, so the speed of the rocket, but there is a diametrically opposite name Man Coffee. Since the first one opened at the Lido Hotel in Beijing in 2011, the large-space coffee shop next to the park and community has always blossomed across the country like dandelion seeds. Even
- Next
Coffee shop operation case sharing
A cafe where a student works (hereinafter referred to as A shop) is about to open a second shop, and the decoration is also in the final stage. After looking at the address of the new store, the first reaction was that it was very close to the original store, and it was only about 20 minutes' walk. Then I suddenly remembered that there was a cafe that had been open for almost two years (hereinafter referred to as "B") near there, and I was quite familiar with that owner.
Related
- What documents do you need to go through to open a coffee shop? coffee shop coffee shop certificate processing process
- How to purchase Coffee beans in small Cafe how to choose a suitable supplier for domestic Coffee supply Company
- How to drink Starbucks Fragrance White Coffee? how to make Australian White Coffee? what Italian coffee beans are recommended?
- The Story of Flora Coffee: the name of Flora Coffee Bean and the implication of the Flowers on Florna Coffee
- How much does a cup of coffee cost? How much is the profit of a cup of coffee? What is the profit of the coffee shop in a year?
- Yunnan small Coffee, known as "fragrant Coffee", introduces the characteristics of Alpine Arabica Coffee producing areas in Yunnan, China
- 2023 latest Starbucks full menu price list how much is a cup of Starbucks coffee what is better to drink the most popular hot and cold drinks recommended
- Starbucks different kinds of Coffee Price list Starbucks menu 2023 Top Ten Best drinks in Starbucks
- Starbucks Spring praise Comprehensive matching Coffee Bean theme Story Packaging implication and taste description
- The cost of a cup of coffee latte American coffee cost price and selling price