Tmall, together with Wang Li Coffee, Cofco and Baorong, will open a flagship store of Brazilian coffee bean origin.

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2018.7.5

At the "Guangding" of Alibaba Group's headquarters in Beijing, it brings together the three major raw bean import suppliers in China:

Wang Li Coffee Trade (Shanghai) Co., Ltd. (Jascaffe)

Cofco Group Company Limited (COFCO)

Shanghai Baorong International Trade Co., Ltd.

And there are "hundreds of high-quality coffee farms from five regions" in Brazil.

Coffee trader "Capricornio Coffees"

Here we will witness and record an important milestone in coffee trade between China and Brazil.

TMALL Tmall, as a platform supplier, will open a flagship store of the origin of Brazilian coffee beans, which is planned to be screened by "tracing the origin of coffee beans", "production standards" and "baking curves". Whether it is raw or cooked coffee beans, qualification verification and unified marking of products of origin will be carried out, so as to establish professional industry standards for Brazilian coffee beans of origin in China, and also for coffee lovers in China. No matter from the product quality and supply channels, or the price to provide a reliable, professional Brazilian coffee purchase platform.

This strategic cooperation has also received the attention and support of the Brazilian government. Brazilian Ambassador to China Mr. Marcos Caramuru de Paiva attended the scene and witnessed the MOU signing ceremony.

This meeting at the Bright Top

It was Tmall who brought together the three major importers of raw coffee and beans in China.

Complete the signing of strategic cooperation.

Tmall from

Mrs, Luna Xing, Vice President of Alibaba Group,

Vice President of Xing Yue / Alibaba Group

Mrs. Jane Zhang, Head of the Merchant Center, from Tmall,

Qiao Tong / head of Business Center

Representatives attended the signing ceremony.

After the signing ceremony, an investment promotion presentation meeting of "Tmall Brazil Coffee Bean Origin flagship Store" was held. In the face of raw coffee bean buyers and coffee operators from all over the country, the requirements for the opening of the flagship store were introduced and explained in detail. It also kicked off the upcoming flagship store project.

At the presentation, Mr. Wang Zhuzen, president of Wang Li Coffee, and Mr. Edgard Bressan, president of Capricornio Coffees, talked about Capricornio Coffees's role in social responsibility-social assistance programs in Brazil.

An important part of their four Seasons Plan is to provide training to the children of the members of the four Seasons Plan to participate in the research. ("four Seasons Plan": Capricornio Coffee is committed to revealing the world's undeveloped boutique coffee and showing the extraordinary tropical coffee of Capricorn, Brazil. We believe that through our efforts to actively establish the value chain of sustainable development. )

They help those who are addicted to alcohol and drugs out of their bad habits and help them join in the cultivation, production and management of coffee.

In addition, they form an alliance with the International Women's Coffee Alliance to encourage and give Brazilian women the opportunity to participate in every aspect of coffee cultivation and production. Capricornio Coffees allows more vulnerable groups in Brazil to get living, economic and spiritual help, so that they can get a better living environment and conditions.

At the presentation, Tmall, head of the food industry: fan Yi (Mrs. Carol Hu, Director of Milk Drink and Instant Beverage Category Food, from Tmall), presented Tmall dolls to Edgard Bressan, president of Capricornio Coffees. Tmall dolls will participate in local social poverty relief and charity activities in Brazil on behalf of Tmall and Capricornio Coffees. This strategic cooperation has not only promoted the development of trade between the two countries economically, but also promoted the friendly progress of the two countries in terms of social responsibility.

[tidbits of the conference]

Let's look forward to the smooth opening of Tmall Brazil Coffee Origin flagship Store.

Also looking forward to the take-off of China's coffee industry again!

JASCAFFE CHINA CO., LTD | Wang Li Coffee Trading (Shanghai) Co., Ltd.

No. 751 Shenglong road Jiuting town Songjiang district shanghai