Just now, Schultz spoiler Starbucks China will soon form an alliance with Alibaba "ele.me"

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Recently, Howard Schultz, the father of Starbucks, suddenly appeared in Shanghai to bid farewell to the Starbucks China team in China. During the itinerary, after arriving in Shanghai, the first stop, he will also visit Beijing.

Schultz will form an alliance with Jack Ma

According to CBNC, there are signs that Howard Schultz will form an alliance with Jack Ma, and Starbucks will cooperate with Alibaba faster than you think.

Schultz also hinted at a potential tie-up with e-commerce giant Alibaba's billionaire founder Jack Ma, that could help rev up online coffee sales for the chain in China.

This may help speed up the online sales of coffee for Chinese chains (takeout service).

Finally, Starbucks China launches takeout at the end of the year.

"I can't wait to launch a takeout service in China," Wang Jingying, CEO of Starbucks China, said on a conference call in February.

Three months later, on May 16, Starbucks held its first global investor exchange conference in China. At the 2018 global investor exchange conference held in China for the first time, Wang Jingying added: "I am interested in the takeout business, and we may open a takeout service in the near future."

At the earnings forecast analyst meeting held on June 20, US time, Starbucks President and CEO Kevin Johnson (Kevin Johnson) revealed the latest information about the delivery service in China. " Wang Jingying, CEO of Starbucks China, and his team are discussing cooperation in distribution with a large technology company. It is expected to be formed and implemented by the end of this year, and more details are likely to be announced on the conference call in July. "

Form an alliance with Ali to do takeout?

Starbucks does takeout, it is impossible to build its own takeout team, it is more likely to cooperate with the expatriate platform. In the case that SF has already partnered with Luckin Coffee, the only takeout platform available at Starbucks is Meituan and ele.me.

According to the signal of Schultz spoiler, this technology company is likely to be Alibaba. Since ele.me was acquired by Ali, the industry has given high expectations for the development prospects of ele.me.

Coupled with Schultz's close relationship with Alibaba's Jack Ma, Starbucks China may soon form an alliance with the Ali family.

"over the years, Jack Ma and I have been very close friends," Schultz said. Good enough to tell you that there will be news coming, which will be related to our plans to accelerate mobile commerce and integrate it into our core business at a higher level. "

Shanghai Bakery is also the world's largest wisdom store jointly built by Starbucks and Alibaba. 3D object recognition and tracking technology independently developed by Alibaba artificial Intelligence Lab has been applied to 2D object recognition for the first time to form an AR program with Starbucks.

You still remember that on the grand opening ceremony of the Shanghai Bakery, the mysterious guest present was Jack Ma, chairman of the board of directors of Alibaba Group, who had just arrived from Wuzhen World Internet Congress. as Jack Ma's father said, "I don't like coffee." but I like Starbucks.