The Creative Management method of Cafe-- Cultural Marketing

Culture in order to make money? When it comes to "culture", and "culture" is very difficult to price, because its cost can be more or less; in addition, it is precisely because "culture" is invisible and often runs counter to efficiency; all these make it easy to fall into the trap of culture for the sake of culture, ignoring the commercial purpose of cultural marketing (except as a personal hobby, of course), as a result, it is often difficult to "sell"!

From a business point of view, culture is what customers want and actually get beyond tangible goods and services that can be described. the more such things you provide to customers, the more customers depend on you. You have formed a fixed connection or image in the minds of customers, which is beyond tangible products or measurable services, and it is difficult to change easily with the participation of competitors. This is the charm of cultural management. Next, A Dong will analyze with you who wants to enter the coffee shop? Why did you go into the coffee shop?

The first may be the need for a quiet place to talk, when coffee shops and teahouses that are quiet, neat, softly lit and convenient (such as being close to work and providing broadband access) will become the first choice.

The second may be the need for a place to relax during the work break, the so-called third space, at this time, coffee shops and fast food restaurants that are fast and relaxing (through decoration, decoration, lighting, background music, etc.), free (providing self-service choices, casual reading newspapers and Internet browsing), convenient (providing a variety of snacks such as desserts), etc.

The third may be the need for a love occasion, according to whether my girlfriend or potential girlfriend is quiet or active, I will choose a coffee shop or bar, the mood is the first, in addition, if the coffee shop or bar can show their own taste, that couldn't be better! The fourth possibility is that if I need to buy a good coffee set for my family and want to buy some self-polished coffee, and if the coffee shop can provide it, maybe I will go to the coffee shop. In most cases, it is for a space to enter a coffee shop.

In the fourth case, although the purchase is a commodity, it is not entirely; secondly, in the process of meeting different needs, there is more than one choice, such as teahouses, bars and fast food restaurants are alternatives to coffee shops in some cases; finally, for each demand, there may be a variety of service choices.