Starbucks Flora Italian Coffee Bean Story Verona Florna Coffee classroom Packaging implication

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

For more boutique coffee beans, please add private Qianjie coffee on Wechat. WeChat account: qjcoffeex

VERONA is a deep-roasted coffee bean. There is a stamp on the outer package of the old coffee bean, which shows a castle hidden by red flowers. A man and a woman look affectionately at each other on the bridge outside the castle.

Later, Starbucks redesigned the packaging of Florna coffee beans. Golden Rose echoes the theme of this coffee: romantic love story.

The triangular geometric decoration pattern, inspired by the European mosaic floor tile pattern, conveys a classical romantic European style. Like the thorns of roses, it describes the taste of this coffee: a blend of roasted sweetness and the bitterness of imported black cocoa. Like a rose, it mixes the aroma of flowers with the stimulation of thorns, which makes it as sweet, bitter and romantic as love.

Verona (Flora) is a small town in northwestern Italy, where the story of Romeo and Juliet takes place. Juliet's yard and building are now scenic spots. Starbucks uses Verona to name coffee, and even the logo of coffee is the silhouette of Romeo and Juliet, hoping that romantic love will last forever in the fragrance of coffee.

However, the origin of the coffee does not have much to do with Florna. Starbucks officials say that Flora mixed Coffee, which represents the sweet feelings of lovers, is a combination of Latin American and Asian / Pacific coffee beans. finally, it is mixed with 20% Italian roasted coffee, which adds layers and sweetness to its taste.

Blended coffee, also known as mixed coffee, is to mix a variety of individual coffee beans together, so as to give full play to the strengths of various individual coffee beans, blended beans from different areas of coffee beans mixed to make a more balanced taste.

After trickle-filter hand extraction, deep-baked Flora will feel the mellow taste of smoked dark chocolate, the taste is more lubricated and the bitterness is moderate.

In the coffee class, some netizens are used to drinking fancy coffee, but they are not used to this kind of espresso. After the teacher Will told us that in terms of coffee, Starbucks coffee is divided into fancy coffee (classic coffee) and black coffee.

The former is made of espresso and other ingredients, such as lattes, that is, espresso with milk and milk bubbles. Black coffee is the soul of coffee and the most concentrated embodiment of coffee essence. Starbucks has many drinks created by partners (employees) and then hired to sell drinks. And what you call innovation is called personalization at Starbucks. It makes the coffee the guest wants according to the guest's request.