Milan LAVAZZA confronts Milan Starbucks head-on! And join hands with the local brand illy to have a fight.

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Starbucks marches into Italy, facing competition with local brands

Nearby Starbucks, Italian coffee group Lavazza has opened its first flagship coffee shop in Milan, near Milan's famous La Scala opera house, determined to go head-to-head, Reuters reported.

That is, Starbucks is about to open its first Italian store address, near!

A Lavazza spokesman told Reuters that "the opening of the new flagship store has nothing to do with Starbucks," adding that it was simply to give outsiders a "unique" Lavazza experience.

Lavazza flagship store also has a lot of new elements, in addition to traditional Italian coffee, including hand-brewed coffee, siphon and cold coffee.

The new Lavazza flagship store also adds SOE and mocha pots for traditional Italian coffee.

Another Italian coffee brand, illy caffe, opened a luxury cafe near Starbucks in May 1717 in a cozy courtyard on Milan's "trendiest" street.

While both Italian coffee brands deny that the moves are in response to an impending global challenger, industry experts suspect it is no coincidence.

In the past, Starbucks, as a big shot in the coffee industry, almost no coffee shop dared to confront it head-on, basically avoiding its edge. Recently, Starbucks 'dominant position in the mainland of China has also encountered the pursuit of Chinese local brand Ruixing. The difference is that in Italy, Starbucks, as an "invader," opened in the spiritual hometown of coffee and encountered the joint arrangement of local brands illy and LAVAZZA. What will happen to the upcoming Starbucks Milan store

Source: Internet, ins, Coffee Workshop Editor