Current situation of Dehong Hougu Coffee Co., Ltd. _ Dehong Hougu Coffee Real Finance _ how about Hougu Coffee

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Current situation of Dehong Hougu Coffee Co., Ltd.

● Dehong Hougu Coffee Co., Ltd. is a key leading enterprise of agricultural industrialization recognized by eight ministries and commissions-Dehong Hongtian Industrial (Group) Co., Ltd. is a private enterprise with coffee, rubber planting, processing, sales and import and export business registered in Dehong Prefecture Administration for Industry and Commerce, with a registered capital of 329.4118 million yuan. By the end of 2012, the company's total assets were 1.923 billion yuan and sales income was 723 million yuan. The foreign exchange earned from exports is 64.31 million US dollars. The company was established in December 2007 with 1780 employees and nine sub-companies, including Mangshi, Yingjiang, Kunming, Lincang, Longchuan and instant powder. It is one of the three investment project enterprises in the comprehensive development of agriculture in Yunnan Province. Yunnan high-tech enterprises, Yunnan listed cultivation project key enterprises, Yunnan innovative enterprises.

In order to further build Hougu Company into an international first-class coffee specialized enterprise, realize the scale, industrialization, marketization and capitalization strategy of coffee production, strive to become the top six enterprises in the world coffee industry and achieve the overall listing of the company in 2014, Dehong Hougu Coffee Co., Ltd. has formulated and implemented three major development strategies:

(1) expand the planting base of coffee raw materials and increase the net income of farmers by 5 billion yuan.

(2) to speed up the development of deep-processed coffee products and achieve the target of 10 billion yuan for coffee powder export.

(3) implement the brand strategy to achieve the goal of domestic coffee sales exceeding 100 billion yuan.

● in the implementation of the three major strategies to improve the enthusiasm of coffee farmers and stabilize the economic benefits of coffee farmers is the focus of the company's development of coffee industry, the company actively carried out independent research and development and the introduction of advanced technology at home and abroad, successfully developed the largest domestic instant coffee powder production line, invested 110 million yuan in 2008 to build an annual output of 3000 tons of instant coffee powder project in Fengping Town, Luxi City. While responding to the call of party committees and governments at all levels, the company gives full play to the role and advantages of leading enterprises and actively pushes the work of driving farmers' income to a deeper, broader and farther field. an agricultural industry association was set up in coffee-growing villages to guide and help farmers develop the rural economy. at the same time, the company invested 463 million yuan to build an instant coffee production line with an annual output of 10000 tons. Invest 450 million yuan to start a new coffee planting project of 120000 mu, expand the scope of benefits for rural farmers, and actively build a national brand of coffee, leading the coffee industry to a bigger, higher and stronger sky.

Over the years, with the strong support of party committees, governments and various departments at all levels, the company has summarized and adhered to two major development models of agricultural industrialization in the course of developing the coffee industry: first, to innovate the operation and management model of agricultural industrialization: the implementation of the model of "company + base + cooperative" has established a close, long-term and win-win relationship with farmers, effectively driving farmers to get rich and tamping the resource foundation for the development of enterprises. Second, implement the development model of industry back-feeding agriculture: actively introduce advanced technology at home and abroad, longitudinally extend the coffee industry chain, build a modern coffee production system with integrated planting, addition, marketing and diversified development, maximize the value of the coffee industry chain, and continue to promote the expansion and development of the coffee industry.

Hougu Coffee Company has passed ISO9001-2002 quality, management system certification, HACCP certification (food safety management system certification), QS certification (food production license certification), organic product certification, YC certification (Yunnan brand certification). The company's "Hougu" brand is a famous trademark in Yunnan Province, which passed the well-known trademark in China in 2012.

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