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In 2017, Hougu Coffee, a leading local coffee company, officially launched "fragrant latte" instant coffee produced by original bean extraction technology, officially announcing its entry into the ready-to-drink coffee market.

● instant coffee is on the rise

The industry is growing rapidly and the enthusiasm of enterprises is unabated. This is the basic situation of China's coffee consumption market at present. With the rise of China's economy and the deepening of the integration between China and the world, tens of millions of Chinese tourists travel abroad every year, and the widespread coffee consumption and coffee culture abroad spread rapidly at home. Coffee consumption is gradually becoming a normal way of life for Chinese people. When the world coffee consumption is growing at an annual rate of about 1.5%, China's coffee consumption is growing ten times higher than the world average growth rate, and a diversified and diversified pattern of coffee consumption is taking shape. From Nestle to Maxwell, from Starbucks to Man Coffee, and then to China's local brand Hougu Coffee, the rise of domestic coffee consumption is changing with each passing day!

From the perspective of coffee consumption, instant coffee opens everyone's contact with coffee, and cafes give us a more intuitive understanding of coffee. Nowadays, drinking coffee brings convenience to coffee consumption. Today, with the rapid growth of coffee consumption, the fastest growth rate is the ready-to-drink coffee market, with a growth rate of 34.2%. The mainstream price of instant coffee is in the price range of 4-7 yuan, and the competition pattern has come into being. It can be predicted that the competition in this market will be more fierce in the future.

●, a cup of coffee, a national decompression.

Up to now, the domestic ready-to-drink coffee consumption market is showing a rapid rise. In addition to foreign ready-to-drink coffee brands, domestic ready-to-drink coffee brands are also rapidly entering the consumer market. At present, there are about 50 ready-to-drink coffee brands in the market. Hu Lu, vice president of Yunnan Coffee Industry Association, told reporters: the rapid rise of the ready-to-drink coffee market is related to domestic beverage consumption habits. According to the current situation, new brands of ready-to-drink coffee are born almost every month. Places represented by gas stations and large supermarkets have new brands of ready-to-drink coffee on the shelves every month. Instant coffee is on the rise!

Hougu coffee rises abruptly based on its accumulated strength.

According to statistics, by the end of 2016, Yunnan coffee planting area has exceeded 1.8 million mu, and Yunnan coffee production is expected to reach about 150000 tons in 2016 and 2017. Yunnan coffee planting area and output account for more than 98% of China's total coffee production. In this season, the world coffee output is about 8.879 million tons, and Yunnan coffee accounts for about 1.7% of the global total output. Among the many coffee enterprises in China, Hougu Coffee is undoubtedly the most typical representative; in the global coffee enterprises, Hougu Coffee is one of the few whole industry chain coffee enterprises in the world, from planting to processing, from trade to brand. Hougu Coffee has a planting area of 270000 mu and deep processing capacity of 33000 tons of coffee. Hougu Coffee has become the largest coffee processing enterprise in Asia. In 2016, Hougu Coffee became an intelligent manufacturing demonstration enterprise in China. In 2016, Hougu Coffee achieved sales revenue of 5.078 billion yuan.

Relying on its own raw materials and deep processing advantages, ● has broken through the coffee extraction technology and entered the ready-to-drink coffee market. "this is the pride of 'Chinese Wisdom', breaking through the original bean extraction technology. Hougu Coffee will provide Chinese people with high-quality coffee grown and produced by the Chinese themselves." Zhao Jun, general manager of Kunming Hougu Coffee sales Co., Ltd.

The head of Hougu Coffee Marketing Department vividly introduced: Hougu Coffee Breakthrough Instant Coffee Bean extraction Technology is like providing everyone with fresh milk, rather than milk mixed with milk powder. The person in charge revealed that the "fragrant latte" coffee extracted from the original beans of Hougu coffee, 280ml, the retail price is about 6 yuan. The extraction cost of raw bean is higher, but for the consideration of market competition, it is almost promoted to the market at the same price as similar products in the market.

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