In memory of Lu Xun, the pop-up coffee shop appeared to inherit the cultural spirit in a younger way.

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The motto of countless people is "bow down like a willing ox". "Sanwei Book House" and "Ah Q" live in the memory of Chinese textbooks for generations. Even though Mr. Lu Xun passed away for a long time, the words he left behind still have a far-reaching impact on later generations.

Today is the anniversary of the death of Mr. Lu Xun, who has left countless works to modern people and is regarded as the national soul. In memory of Lu Xun, the United CAPARESH Cafe launched an offline flash store to combine the elements of Lu Xun's classic works with the offline coffee shop on the Internet, to review Lu Xun's literary classics in a way that young people like, and to know and understand Lu Xun again.

According to a bit of information street interview and platform big data found that writers, works, and all kinds of knowledge points, which used to be lying quietly in all kinds of textbooks, have become more vivid and vivid in the Internet era with memes and jokes. For example, du Fu, who was popular on social networks through emojis, is very busy. Contemporary young people are re-understanding historical and cultural celebrities in various "strange" and interesting angles.

With an insight into this phenomenon, a little information opened such a flash store on the anniversary of Lu Xun's death, interpreting Lu Xun's famous words in a modern way, and aftertaste Lu Xun's classics through element-based and symbolic store settings. Classic scenes such as the Sanwei study, the word "morning" on the desk, and the leap earth in the moonlight reappear in the pop-up shop, reminding people of the situation in which they learned to read Lu Xun's works in their childhood. Lu Xun's quotations covered with walls, tables and chairs, and the specially built theme of Lu Xun's famous quotes are integrated with the scene, making people stop to take pictures. The most attractive is Lu Xun's famous quotation printed on the coffee cup cover and its alternative English explanation. One cup is held in the hand, full of interest and eye-catching.

From the scene layout of the flash store to the interactive experience, Lu Xun's classics and modern context, fashionable coffee cross-border integration. A person in charge of some information pointed out: "in the fast-paced modern society, Lu Xun's spirit is a banner of everlasting enlightenment." A little bit of information uses the preferred discourse system of young people to build a bridge with them, so that young people have a close contact with Lu Xun. "

Convey a useful cultural spirit in an interesting way, which is also in line with the new attitude manifesto released recently, "fun is more useful". On the platform, a little information will further extend the value reading concept that has always been adhered to, provide users with interesting and more useful content, and create a high-quality content supply platform. Marketing, but also always implement this concept, through interesting forms to convey the useful spiritual core.

With the introduction of the "four treasures of the new study" on the Mid-Autumn Festival, the modern office supplies mouse, laser keyboard, USB disk, and portable battery inherited the value connotation of the four treasures of the ancient study, and reconstructed the traditional culture in a modern way, attracting the widespread attention of young people. Under the guidance of the new attitude declaration, some information in the future will promote the promotion of traditional culture in more interesting and innovative ways.

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