Ruixing Coffee Vice President "Guo Jinyi" Withdraws Shareholders? What kind of signal is that?

Recently, more and more netizens posted pictures, and some netizens said that they drank so much free coffee every day that they were worried that Ruixing would go bankrupt. After drinking so much free coffee, it's time to take a look at the operation of luckin coffee.

Luckin Coffee was founded in October 2017, officially opened in January 2018, and has more than 1000 branches in China as of October, making it a typical representative of new retail coffee in China.

In less than a year, it expanded its offline stores to 1099 and 2000 by the end of the month.

Luckin Coffee spent 1 billion yuan in six months, not only sent coffee to everyone who wanted to drink, but also asked to be an endorsement of A-list stars Tang Wei and Zhang Zhen, advertising everywhere. Sign up for App, get one free, invite friends to get one free, buy two get one free, buy four get four free, buy five get five free. With Shun Feng distribution, free shipping for more than 35 yuan, free for more than 30 minutes. I spilled a little and lost a drink!

Founder and CEO Qian Zhiya released a startling set of figures, the company has more than 2 billion in cash, will not eliminate subsidies for the time being. Because Luckin Coffee is not yet a listed company, some basic operating conditions have not been made public.

July 11, Luckin Coffee (luckin coffee) official news, Luckin Coffee announced the completion of round A financing of $200m, the completion of the investment is expected to be valued at $1 billion.

Luckin Coffee's father, the financier of large sums of money, finally decided to come from Dawei Capital, Happy Capital, GIC (GIC) and Junlian Capital. After financing, Ruixing immediately launched a half-price snack activity, which is understood to last until 2019.

According to public information, after financing, plus debt financing such as equipment financial leasing and bank credit, as well as 2400 of the pledged equity, the company has more than 2 billion in cash on its account, and there are sufficient funds for the cup continuing education market.

According to the check information, in 2018, Beijing Regis Coffee Technology Co., Ltd., a company owned by luckin, changed its registered capital twice!

For the first time, the registered capital was changed from 5 million RMB to 150 million RMB on January 21, 2018, and from 150 million RMB to 60 million RMB on August 31.

Photo Source: Alibaba Enterprise Integrity system

Picture source: enterprise check

According to business investigation information, 2018-08-31 Luckin Coffee co-founder, senior vice president and supervisor Guo Jinyi withdrew from shareholders from Beijing Ruiji Coffee Technology Co., Ltd., which belongs to luckin.

Picture source: enterprise check

Guo Jinyi, Ph.D. in transportation planning and management from Beijing Jiaotong University, once worked in the Transport Service Department of the Ministry of Transport, and is now the co-founder and senior vice president of Luckin Coffee (China) Co., Ltd.

Guo Jinyi, on May 16 this year, Starbucks did not respond directly to questions such as whether Starbucks had an exclusive clause in the agreement signed between Starbucks and the property side, and whether to force suppliers to "choose one of the two". Late at night, he once again expressed his dissatisfaction with Starbucks' monopoly behavior in moments, and said to Starbucks: "how dare you answer my question directly?" Luckin Coffee has no intention of hype, the evidence is conclusive, and it is useless to say more. See you in court tomorrow! "

"because of huge subsidies and rapid expansion, many people joke that we are uneducated, but in fact coffee makers are very affectionate," Guo told Chinese Entrepreneur. "

After resigning from the Ministry of Communications, Guo Jinyi lived in Canada for some time. Unlike the Chinese and American markets, the chain coffee brand that can be seen everywhere in Canada is Tim Hortons. According to Guo Jinyi, except in North America and China, Starbucks is not the first in most of the markets. The best brand in Taiwan is Citycafe, the best in Australia is Gloria Jeans, and the best in Britain is COSTA.

"from the perspective of the global market, there is full competition in the coffee market of any country or region." Based on this judgment, Guo Jinyi chose to join Ruixing, and Guo Jinyi and Ruixing's founding team are also old acquaintances.

BBC reporter interviewed Guo Jinyi, co-founder of Luckin Coffee

The team behind luckin coffee itself comes from the Internet. Qian Zhiya was one of the founders of China car rental COO and China excellent car COO before leaving to start luckin coffee. He worked hard with Lu Zhengyao, chairman and CEO of China excellent car for more than a decade.

The rise of Ruixing has set off a wave of Internet coffee, and then take a look at the Ruixing team.

Picture source: enterprise check

Qian Zhiya said: last year, when I came out to start my own business, Mr. Lu was very supportive. He not only invested in us, but also lent me money. He was already our investor. "

Explaining why Lu Zhengyao, chairman of Shenzhou, was appointed chairman of Ruixing Company, Qian Zhiya said, "I am not good at capital. President Lu can help us with strategy and capital. The company is now running very fast. In this way, I can focus more on business and operations."

She also revealed that Luckin Coffee now owns about the same proportion of shares as Lu Zhengyao. However, what signal does this change send when "Guo Jinyi" withdraws from shareholders?