Coffee brand "three and a half", which focuses on instant and ear-hanging, has completed 10 million-level Pre-A round financing.

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January 28 news, the main instant and hanging ear coffee brand "three and a half" recently completed 10 million-level Pre-A round financing, the investor is Fengrui Capital. This round of financing will be used for e-commerce channel expansion and content operation. Founder Wu Jun revealed that the next three and a half meals will make efforts in three aspects: the first is to adjust the SKU structure to further enrich the category, and will launch more specifications and flavor products; second, e-commerce operation; and third, offline store opening.

According to 36 Krypton, the idea of three-and-a-half meals is to extend the drinking scene of boutique coffee, so that coffee rookies can also brew stable-tasting coffee. Not only that, the company is further involved in the development of LABS (lossless flavor extraction system), so that fine coffee can be extracted into crystalline powder, which can be easily dissolved in hot and cold water or milk, while retaining the aroma and flavor of coffee. With portability, boutique coffee can go into the home, into the office space, and even to travel, outdoor and other scenes.

SaturnBird Coffee, a local coffee start-up company in Changsha, was founded in 2015 and currently has 60 partners. after the completion of the annual sales of nearly 4000W Quintessential A round financing, it is planning to build a lifestyle of boutique coffee, hoping to show the future of coffee and beverages within three years. At first, three and a half meals were mainly distributed on e-commerce platforms such as Taobao, Little Red Book and Xiaku, accumulating a group of stable users. Last summer, the series of "cold extract instant coffee" became popular as soon as it was launched. More than 20, 000 boxes and nearly 200000 cups were sold in a single month.

After the product line was gradually enriched, in August last year, the three-and-a-half Tmall store went online, and the trading volume exceeded one million on the first day. Singles Day won the first place in the category of domestic coffee brands, and double Twelve became the second place in the whole coffee category (the first place was Nestl é). The monthly GMV is about 5 million at present.

Coffee consumption in China is in its infancy, but the growth rate is amazing (10-15%), in which instant coffee still occupies a dominant position, while ground coffee and boutique coffee maintain a rapid growth rate, although their share is small. Compared with the per capita coffee consumption of more than 500 cups in Japan and South Korea, the Chinese coffee market still has a lot of room for growth.

With the rapid development of coffee market, it attracts the attention of capital market. Capital from all sides continues to pour into the coffee market, and the coffee capital market is so hot that it can be thought that Chinese coffee is about to usher in the year of its outbreak in 2019. Generally speaking, the amount of financing in the coffee industry is increasing, which reflects that China's domestic coffee brands are rising, and the prospect of China's coffee market in the future is considerable.

Source: 36 krypton

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