2019 Boston SCA Global boutique Coffee Expo to see the trend of the coffee industry

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The 2019 SCA Global Fine Coffee Expo will be held in Boston, USA. Hundreds of roasters, retailers and many coffee lovers attended the four-day fair from April 11 to 14.

As a major international event in the coffee industry, you don't have to worry about it even if you can't attend it in person. here are some important themes and trends of the coffee industry shared with us by some industry professionals in this exhibition.

Photo Source: Ana Valencia

Science and technology plays a more and more important role in coffee production.

Given the global coffee glut and the uncertainty of producers, it is not surprising that the industry is constantly looking for ways to reduce costs, improve efficiency and reduce risk. I interviewed Jo ã oAlbertoBrando of Pinhalense, a maker of coffee processing equipment. "the manufacturers are asking us to provide better quality equipment to help them reduce operating costs," he told me. "

Pinhalense launched a dryer with three temperature sensors at the exhibition to help farmers better control the coffee drying curve. Jo ã o told me how this kind of equipment allows producers to shorten drying time without affecting quality, thereby reducing production costs and making the whole operation more efficient.

CSP-1801 for Pinhalense. Photo source: JennaOliveira.

Improve the coffee experience for home users

Boutique coffee lovers are interested in roasting and brewing high-quality coffee at home, which is directly reflected in the number of coffee machines and household-related products promoted by exhibitors.

Phil McKnight from Breville told me, "Coffee consumers are really trying to replicate the coffee shop experience in their homes more comfortably and conveniently." This year, Breville Barista Pro ranked first in the category of best consumer coffee equipment appliances.

Phil chatted with attendees at the event and said it was important for manufacturers to listen to their customers.

Breville Barista Pro model BES 878. Photo Source: MiguelRegalado

Home roaster and winemaker Behmor launched a 1 kg copper home roaster at the event. Founder Joe Behm told me that baking at home would become a less financial and more reasonable option.

"with the increasing number of customers buying high-quality coffee beans, they can now spend much less than they usually pay for roasted coffee beans," he said. "when baking at home, consumers usually only pay for high-quality coffee and raw beans, and in most cases, the money will go to farmers."

Behmor 1kg copper roaster. Photo Source: Miguel Regalado

Taylor Mork, founder of coffee importer and roaster manufacturer Crop to Cup, and the company's Arc800g roaster also attended the exhibition. "We are providing high-end micro batches for home roasters." "Home roasters can get our award-winning coffee beans like any other roaster in the industry," he said. "

Arc 800g roaster. Photo Source: Nicholas Yamada

Brewing equipment is probably the largest number of household coffee products purchased by coffee lovers.

Giovanni Giaquinta, marketing director of Dalla Corte, told me, "We have noticed that coffee lovers not only pay attention to how to brew a good cup of coffee, but also have a strong interest in Italian concentrate." In response, the company has launched the Studio espresso machine, which uses the same technology as professional machines, but is designed for home use.

"in the future, more people will drink quality coffee at home," Giovanni said.

Baratza, the manufacturer of bean grinders, used the event to promote its new products, and Virtuoso + and JoyceKlassen, the marketing director, confirmed the importance of listening to consumers when they told me that the mill developed functions based on customer feedback.

Ground sample coffee powder

Variety of coffee shop menus: tea, cold drinks, and more

At the exhibition, several people told me about the changing preferences of coffee shop customers. In addition to boutique coffee, coffee shops are also increasingly offering fine tea drinks and flavor cold drinks to meet the needs of customers.

Gemma Kiernan, marketing director of beverage system maker Marco, told me, "as flavored coffee and tea consumers are learning more about drinks and expanding their tastes, they want to see these choices on their coffee shop menus."

The company launched Marco FRIIA at the exhibition. Gemma told me that hot drinks, cold drinks and soda fountains are responses to customer needs. "We can be sure that people are becoming more and more health-conscious, and that's the gap covered by FRIIA." She said.

Prepare drinks with Marco FRIIA. Photo Source: Nicholas Yamada

Sara Hunt, marketing manager of San Francisco Bakery Co., Ltd., is a shopping guide at Kafuddin seasonal Coffee Beverage Station. "signature drinks can be seen as a way to showcase baristas' creativity, and they can be a way for coffee shop owners to involve baristas in making menus," she told me. "

"signature drinks can help a coffee shop enter a market that will not initially be interested in the third wave of coffee," she said. "

The World Barista Competition was also held during the Expo. This year's signature beverage entries reflect the diversity of menus and the experimental nature of cold drinks. German barista champion Wojtek Bialczak, who won fifth place, made an ice concentrate with sweet rice wine, citrus, elderberry juice and hibiscus.

Photo source: Miguel Regalado.

There is no sign of stagnation in the single cup coffee market.

In recent years, single cup coffee has been a fast-growing market and shows no sign of slowing down. Exhibitors displayed professional quality instant coffee and coffee capsules at the exhibition.

Nate Appeli is the marketing director of Steeped Coffee. He told me that single-cup coffee products are very popular because "people want convenience, but they don't want to compromise on taste." Individual instant coffee is a good choice for those who want to make a cup of coffee quickly.

Cometeer's booth at the Expo. Photo Source: Nicholas Yamada

Cometeer participated in the Expo for the first time this year. Co-founder and CEO Matthew Roberts stressed the importance of sustainability and told me "because there are frozen liquids inside our capsules that can be rinsed clean, which makes them 100% recyclable. "

El Salvador cooking champion Steeped Coffee completed a round of cooking. Photo Source: Miguel Regalado

The accessibility and Democracy of Fine Coffee

Throughout the Expo, I discussed with exhibitors and participants their views on the future of boutique coffee. A recurring comment is that boutique coffee is getting easier and easier to drink.

"in the past, people used to drink good coffee in boutique coffee shops, but now they can find it in their homes, offices or hotels, which are spaces that people traditionally don't want to find," Gemma Kiernan said.

Joe Behm has a similar view, telling me that "by baking at home, consumers can now bake and drink a cup of coffee, which usually costs twice as much if they buy it in a coffee shop."

Joe Behm and Behmor 1kg copper roaster. Photo Source: Nicholas Yamada

I have also heard a lot of people talk about the need for more democracy in the coffee industry, especially in the context of falling C prices. Although some people are just frustrated by the situation, others have put forward practical suggestions.

"Technology like ours can help producers replicate the production process, which they can then share with their peers to support local production," said Jo ã oAlberto.

The coffee price crisis and its impact on producers are not easy to solve, but events such as the SCA Global boutique Coffee Expo 2019 allow industry professionals to discuss the topic personally and share ideas on how to improve the lives of producers.

During the Expo, professionals evaluated coffee in many cup testing activities. Photo source: Miguel Regalado.

The SCA Global boutique Coffee Expo 2019 is a fascinating experience that brings together many parts of the coffee supply chain. In addition to providing a platform to learn about new products and opportunities, the event is also a place for coffee professionals from all over the world to discuss sustainable development, build new business relationships and share knowledge. So, I'll see you in Portland in 2020!

The article was translated from: Perfect daily Grind