Nongfu Mountain Spring sells coffee to enter the coffee industry and pricing 5-6 yuan is a bit bitter this time. What kind of coffee is the most bitter?

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On May 8, the person in charge of Nongfu Spring revealed that Nongfu Spring carbonated coffee will be on the market. It is reported that the product specification is 360ml/ bottle, the price is between 5 yuan and 6 yuan. Coca-Cola also launched Coke Coffee before that.

According to the London International Coffee Organization, compared with the global average growth rate of 2%

China's coffee consumption is growing at an astonishing rate of 15% a year.

Guoxin Securities research data show that China's coffee consumption is growing at an annual rate of about 15%. At present, the market size is more than 110 billion yuan.

It is estimated that the sales volume of China's coffee market will reach 300 billion yuan in 2020 and may exceed 1 trillion yuan by 2025. From the international point of view, the per capita coffee consumption in China is only 0.003 cups / person / day, which is far behind that of the United States (0.931 cups / person / day).

However, South Korea and Japan, which are also located in Asia, have also reached 0.329 and 0.245 cups per person / day respectively. By contrast, there is still a lot of room for improvement in coffee consumption in China.

Compared with refreshing energy drinks, coffee is more in line with the health needs of current consumers, and many enterprises have also launched related products.

Blue Mountain Coffee is the best coffee in the world. The Blue Mountains are located in eastern Jamaica, hence the name because the mountain is surrounded by the Caribbean Sea. On clear days, the sun shines directly on the blue sea, and the peaks reflect the bright blue light of the sea.

The highest peak of the Blue Mountains, which is 2256 meters above sea level, is the highest peak in the Caribbean and a famous tourist attraction. Located in the coffee belt, with fertile volcanic soil, fresh air, no pollution, humid climate, foggy and rainy all the year round, this climate has created the world-famous Jamaican Blue Mountain Coffee and the highest price coffee in the world.

Blue Mountain Coffee has the characteristics of all good coffee, not only full-bodied and mellow, but also because of the perfect combination of sweet, sour and bitter coffee, it has no bitter taste at all, only a moderate and perfect sour taste. It is generally drunk on a single product, but because the output is very small and the price is extremely expensive, it is generally made with coffee with a similar taste on the market.

The Secret of Blue Mountain Coffee

The "secret" of why Blue Mountain coffee tastes pure: their coffee trees are all on rugged hillsides, and the picking process is so difficult that non-local skilled women are simply unable to do it. It is very important to choose the right ripe coffee beans when picking. Immaturity or ripeness will affect the quality of the coffee. The picked coffee beans are shelled on the same day, and then let them ferment for 18 hours. After that, the coffee beans were cleaned and screened. After that, the drying process must be carried out on the cement floor or on a thick blanket until the humidity of the coffee beans drops to 12%-14%. And then store it in a special warehouse. Take it out and roast when needed, then grind it into powder. These procedures must be strictly mastered, otherwise, the quality of coffee will be affected.