Cost-effective Yunnan Coffee present situation and Development of Yunnan Coffee Industry

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Although boutique coffee has become popular in China in recent years, most boutique coffee practitioners are swindling around the country with a series of brainwashing pyramid certificates issued by NGO, which serves the interests of European and American countries.

Some raw bean merchants are in cahoots, and imported Chen beans are sold at high prices in China, creating a vicious circle that is not conducive to the benign development of China's coffee industry.

Since 2012, the amount of coffee imported from abroad is like our own coffee production, by the trend of big and small years, this is the so-called joint effect.

The relationship between domestic coffee production and imports from other countries is very close. The third wave of boutique coffee pays attention to the singleness of different producing areas, manors and tree species.

As a coffee maker in China, of course, coffee from different producing areas is welcome to satisfy the spiritual taste buds of their own consumers.

But the premise is also our voice: we yearn for fresh coffee and raw beans.

Chinese coffee is really delicious, please don't use the western flavor system to deny your own coffee!

In the mountains of southern Yunnan, the hills rich in coffee beans are fiery red, but beneath the fruitful coffee trees is the worried expression of farmers. "A kilo of raw beans is only sold for 13 yuan, which is only enough for the cost, and you have to pay for it when you ask someone to pick it." Local Ka Nong Lanu said.

Yunnan coffee is sold at a low price and returned at a high price.

Why Yunnan coffee, which is very popular in the industry, cannot sell at a good price. Li Xiaobo, the new president of the Yunnan Coffee Industry Association, bluntly pointed out: "Yunnan coffee is often exported overseas at a low price. After being packaged and labelled by foreign coffee enterprises, it is sold back to China at a high price."

"with just a change of skin, Yunnan coffee has come back brilliantly from overseas, and its core label, 'Yunnan element', has disappeared." Xiong Xiangren, head of Hougu Coffee, a local company in Yunnan, said that many people like imported things, but he did not expect that what he drinks into his mouth actually grows beside him.

For a long time, China's coffee industry has formed an unwritten phenomenon. Many domestic coffee enterprises and merchants like to import foreign coffee at a price 1 to 2 times higher than that of Yunnan coffee.

On May 24, the reporter learned from the media meeting of Yunnan Coffee Industry Association that in view of the recent trough in Yunnan coffee prices, farmers are under tremendous price pressure. In order to stabilize the sustainable development of Yunnan coffee industry, Yunnan Coffee Industry Association called: "China's coffee consumption does not need to be far away, good coffee is in Yunnan."

The world coffee giant "snatches" the Chinese market

In the past 10 years, with the rapid rise of Chinese coffee consumption, foreign coffee brands have stepped up the layout of Chinese coffee consumption market, and Chinese local coffee enterprises are also growing rapidly. Since the 2008 Beijing Olympic Games, China's coffee consumption has continued to grow, with a growth rate of more than 20%, which is about 10 times that of the world coffee consumption.

At the same time, the planting area of coffee in Yunnan has increased from more than 300,000 mu in 2008 to 1.8 million mu at present, and the output has increased from 26000 tons in 2008 to 150000 tons at present. With the enhancement of China's comprehensive national strength and national self-confidence, Chinese coffee enterprises have gradually come to the fore, and Chinese coffee consumption has also become a must for coffee giants in the world.

In 2018, the coffee consumption market in China is surging, resulting in more fierce competition. Especially in the past two months, the competition between domestic coffee brands and foreign coffee brands is particularly exciting. On April 4, 2018, Hougu Coffee sent a letter to Nestl é: calling for joint supply of healthier coffee for coffee consumers; on May 15, 2018, Luckin Coffee wrote to Starbucks: call for fair competition and give consumers more choices. At the same time, domestic coffee consumption places are springing up like bamboo shoots after a spring rain, and Chinese coffee consumption is entering the era of "blowout".

Contrary to the rapid growth of domestic coffee consumption is the price of coffee in Yunnan. During the 2017 Mueller 2018 coffee harvest season, Yunnan coffee was once again affected by the downturn in international coffee futures prices. The price of raw beans basically hovered at 15 yuan / kg, which was directly close to the cost of coffee planted by farmers, and even some farmers suffered losses.

In this regard, the Yunnan Coffee Industry Association called on: hope that domestic enterprises such as Luckin Coffee and Lian Coffee can participate in Yunnan coffee procurement. For every cup of Yunnan coffee purchased, Yunnan farmers can make a profit of 0.3 yuan.

On the one hand, the price of coffee in Yunnan is low, on the other hand, there is a strong demand for domestic coffee, constantly importing coffee beans from abroad. In fact, Yunnan coffee has been developing for many years, especially in the past 10 years, Yunnan coffee has made continuous efforts in variety selection, planting management and protection, coffee processing technology, graded processing, coffee traceability system construction, coffee intensive processing and so on. Yunnan has made an essential breakthrough and has made remarkable achievements in the international cup evaluation. Yunnan has become one of the highest quality coffee producing areas in the world.

Over the years, with the support of the Yunnan provincial party committee and provincial government, Yunnan coffee industry has made great breakthroughs in agriculture and industry by constantly practicing its internal skills, innovating and developing. At present, a large number of excellent coffee enterprises have emerged in Yunnan, such as Dehong Hougu Coffee, Lincang Lingfeng Coffee, Baoshan Baihushan Coffee, Pu'er Aihu Coffee and so on. Hundreds of coffee enterprises in Yunnan already have the ability to provide Chinese people with a good cup of coffee.

The sex-to-price ratio of coffee in Yunnan is very high. I hope people will consume more coffee in Yunnan.

The development of Yunnan coffee industry will go further. Yunnan coffee has the quality and confidence to meet the needs of the domestic coffee market. Based on 10, 000 tons of coffee, the output of Yunnan coffee can provide 1.5 billion cups of coffee per year for the market. "Hougu will increase cooperation with Internet giants such as JD.com, Ali and Taobao to let more people know and drink authentic high-quality Yunnan coffee."

It is estimated that in the next 10 years, the planting area of coffee in Yunnan will reach 10 million mu, providing 10 billion cups of coffee for the market. At the same time, China will rank among the top four major coffee producing countries in the world with an output of 1 million tons, and the coffee industry will make a positive contribution to the income increase of Yunnan farmers and the stability of the border areas.

Yunnan is an ideal place to grow Arabica coffee beans because of its unique natural and geographical conditions. "our association dares to guarantee: the first is to ensure the quality of coffee, the second is to ensure planting altitude, and the third is to ensure a stable supply. Next, we will further eliminate the current situation of small, scattered and chaotic coffee industry in Yunnan for many years, and welcome domestic coffee buyers to buy coffee beans of high quality and high price in Yunnan, so as to achieve mutual benefit and win-win situation between coffee enterprises and farmers. "

"in five years' time, coffee will be a rigid demand for Chinese people."

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