China's coffee market is rapidly growing into a red sea, and brands from all over the world are rushing into it

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According to the report of the China Business Industry Research Institute this year, the size of China's coffee market exceeded 200 billion yuan (RMB, the same below) last year, and it is expected to reach the 300 billion yuan mark in 2020. The rapid growth has attracted many countries to actively enter the market, including Brazilian Santa Monica Coffee is expected to build two coffee roasters in China, 100000 coffee vending machines Gloria Coffee, Australia's largest coffee chain, is also seen as releasing its attitude to enter the Chinese market when it participates in this year's Shanghai franchise exhibition.

In addition, Starbucks joined forces with Nestle Coffee to announce that the global coffee alliance will launch a new Starbucks home coffee and Starbucks coffee service in China, which also means that Starbucks coffee products will officially enter the home scene and out-of-store access for the first time.

Zhu Danpeng, a food industry analyst quoted by China Economic Network, said that China's coffee industry has become the Red Sea, and coffee giants of various countries must develop through a multi-brand and multi-scene model in line with the growth trend of the industry.

According to the prospective Industrial Research Institute report, China currently drinks only 6.2 cups per person per year. If it is subdivided into freshly ground coffee, the annual consumption per person is only 1.6 cups, which hides great potential for improvement. According to the London International Coffee Organization, compared with the global average growth rate of 2%, China's coffee consumption is growing at an annual rate of 15%.

Under the strong market attraction, not only European and American brands, but also South America and Australia have taken a fancy to China's coffee consumption potential. For example, Brazil's Santa Monica Coffee recently announced that it has signed a US $1.5 billion investment memorandum with Greenfield Capital and Chinese officials. It is estimated that about 100000 bags of 60 kilograms of coffee will be exported to China in the next 12 months, equivalent to about 25 million US dollars in income.

In addition, according to recent data from the Brazilian Coffee exporters Committee, Brazil exported 80,000 bags of coffee to China in the first five months of this year, with an annual growth rate of 23.1 percent, indicating the importance of young Chinese consumers and Brazil's trend to increase sales in China.

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