On the Myth of Fine Coffee and discussion on the definition and Standard of Fine Coffee beans

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As the name implies, boutique coffee is the highest quality coffee from beans to cups. It can be a concept and philosophy, and it is the foundation to ensure the long-term prosperity and development of the coffee industry chain.

Boutique coffee can be defined as coffee that comes from known producing areas and has the quality and characteristics of high-grade cups, so it is more valuable than commercial-grade coffee. We can imagine that boutique coffee is coffee beans or coffee drinks at a premium because of the difference between them when they are in the same market as general coffee products.

When defining boutique coffee, we must also take into account its sustainability, that is, even if a cup of coffee can be made into a good drink, if it harms the dignity, value, or health of the people and land concerned in the process, it is not really fine coffee.

The Fine Coffee Association SCA defines that a cup score of 100 points is commercial coffee as long as it reaches 60 points but less than 80 points, and if it reaches 80 points, it can be called fine coffee. These special coffees are usually grown in specific microclimates and soils, focusing on production and delicate handling (that is, removing the pulp from the coffee beans).

Boutique coffee is an important element of a range of quality services because it ensures the quality of the coffee that drinkers will drink and systematically evaluates its quality.

Boutique coffee is the final product of the third wave of coffee spirit. as long as the coffee served has a unique quality and is obviously different from ordinary coffee, we can connect it with the taste buds of consumers.

The key points of the third wave of coffee

Improve coffee quality, direct trade, more emphasis on the importance of sustainable development, shallow baking degree, innovative brewing methods, etc. These are the inherent characteristics of the third wave of coffee. We pursue the sweetness, complexity and uniqueness of coffee, and everyone loves it.

The third wave of coffee is to create experiences that make customers feel special. Customer service is one link, while telling the tasters the story behind the coffee is another. The story is woven by producers, importers, bean bakers and baristas, which explains why coffee is unique, why you taste the special aroma and flavor, and how quality coffee is not easy to come by.

This kind of consumer education can also be achieved by establishing smoother channels of communication between producers and consumers, including direct trade and social media.

The third wave of coffee is an experience, and boutique coffee is what we come into contact with in this experience.

It is believed that a cup of fine coffee does not only refer to the cup of coffee that has been brewed and delivered to the mouth of consumers, but emphasizes the whole process of producing this cup of coffee, from the planting of farmers, the strict selection of beans by raw bean merchants, the roasters who roast raw beans, the baristas who brew coffee, and the consumers who finally taste the flavor of coffee, all play an important role in making a cup of fine coffee.

The strict definition of a cup of coffee not only promotes boutique coffee, but also produces a lot of related license courses. Therefore, a cup of coffee can be called boutique coffee if it can trace the production history of its coffee beans, consumers feel good and meet the C / P value expected in their hearts. Therefore, people who love coffee do not have to take coffee tasting as seriously as an "exam". They can choose between "understand" and "do not understand" the definition of coffee.