Coffee has a huge future in China, more and more people drink coffee

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Drinking coffee is a source of ritual on the first day of work. The consumption habit of "no coffee, no work" has developed from an imported product to a way of life of the middle class in contemporary China. What can be seen with the naked eye in recent years is the strong demand for coffee, which is not only responsible for white-collar socialization, but also appears in the classroom of college students.

The history of the introduction of coffee into China is not long, and it was not until 1884 that coffee was first planted in Taiwan Province. In the mainland of the motherland, the earliest coffee cultivation began in Yunnan. At the beginning of the 20th century, French missionaries brought the first batch of coffee saplings to Binchuan County, Yunnan Province, and began to grow coffee in the mainland.

Coffee as one of the three largest beverages in the world, the global coffee consumption market is more than 12 trillion yuan; by comparison, the 70 billion yuan scale of the Chinese market looks negligible. At present, China's per capita annual coffee consumption is 5 cups, which is far lower than the annual per capita level of about 300 cups in Japan and South Korea, and also far lower than the world average of about 240 cups. However, China's coffee consumption continues to grow at an annual rate of 15% to 20%, which is much higher than the growth rate of the global market and is the most potential coffee consumer in the world.

In terms of coffee drinking structure, freshly ground coffee accounts for 87% of the world, far exceeding instant coffee, while freshly ground coffee accounts for only 18% of China's coffee market. The coffee market in the United States is about 3 trillion yuan, while the coffee market in China is about 100 billion yuan. Based on this, we draw the coffee drinking structure of China and the United States. By comparison, we can roughly speculate the future development trend of the domestic market.

In the future, there is a huge space for the rise of China's coffee consumption market, and the incremental market needs to rely on freshly ground coffee. If freshly ground coffee is to enter the mass market, it needs to be changed from a "luxury item" to a daily drink.

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