Where is the source of Starbucks coffee beans in China | learn about the origin of Starbucks coffee beans in China.

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The Starbucks Yunnan Coffee Project is an important witness that Starbucks has been ploughing the Chinese market for many years, giving back to its community, and cooperating sincerely with the Chinese coffee growing industry.

It is also another milestone after Starbucks Yunnan Coffee grower support Center took root in Pu'er six years ago, and it marks Starbucks' first coffee journey in China's coffee origin.

Starbucks China Coffee Bean supply

Starbucks' persistent pursuit of coffee quality is not only reflected in the enthusiasm of the professional coffee quality management team, shuttling through coffee planting belts around the world, and constantly exploring and pursuing high-quality Arabica coffee beans. what's more, professional coffee growers support the center team to accurately control and effectively improve coffee quality from the source of origin farming, picking, drying and evaluation.

The store year-round supplies high-quality Arabica coffee beans from all over the world, including Fengwu Xiangyun Comprehensive Coffee, which contains some coffee beans cultivated by Yunnan farmers and carefully blended by Starbucks roasters. Starbucks, Starbucks' first coffee bean from a single producing area in China, sold out quickly after two listings. Yunnan coffee beans will also be specially supplied here. Since then, coffee lovers around the world have been able to taste high-quality coffee from all over the world-including locally grown Yunnan coffee.

The main coffee bar in the core area of the store is equipped with a variety of professional coffee brewing utensils, including Black Hawk semi-automatic espresso machine, classic hand brewing machine, elegant hand brewing machine, siphon pot and so on. Bring customers a unique coffee experience presented by different cooking methods. In addition, in order to pay tribute to the country of origin.

Starting from September 24, two new Yunnan Zhenxuan coffee beans were unveiled at Starbucks Zhenxuan Shanghai Roasters and National Zhenxuan stores. They all have special significance. Puer Baoshan integrated coffee beans are Starbucks' first Yunnan selected coffee beans in China, while Qingkai Farm Zhenxuan coffee beans are selected coffee beans in a single producing area.

Ten years ago, Starbucks launched Fengwu Xiangyun mixed coffee mixed with high-quality Chinese Arabica coffee beans; then, in 2007, Starbucks launched single-source Yunnan coffee in China for the first time. Starbucks endorsed Yunnan coffee with its own industry status. Until the launch of two new Yunnan Zhenxuan coffee beans, it proves that the strength of Yunnan coffee beans is not to be underestimated-because the selected brand is particularly important to Starbucks, which is Starbucks' representative in the field of boutique coffee.

Starbucks has its own coffee grower support center in Yunnan. Since the Starbucks Yunnan Coffee grower support Center was put into operation in 2012, Starbucks agronomists have traveled to the fields of Yunnan coffee farms to provide free coffee cultivation, processing and other knowledge training and technical support to coffee farmers. promote the development of Yunnan coffee industry in a sustainable way.

For Starbucks, the more appearance of Yunnan coffee also makes it better to infiltrate its coffee culture into the Chinese market. Over the past 20 years since entering the Chinese market, Starbucks has made Chinese consumers fall in love with drinking coffee, and when more Yunnan coffee is added to Starbucks' choice, these local consumers will be able to find more intimacy and identity at Starbucks.

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