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Three waves of coffee what is the second wave of coffee? what is the first wave of coffee?

Published: 2024-11-17 Author: World Gafei
Last Updated: 2024/11/17, Professional Coffee knowledge Exchange more information on coffee beans Please follow the Coffee Workshop (Wechat official account cafe_style) the first and second waves of coffee are like a history lesson, when everyone realizes that we are in a new, definitely third coffee age, we will go back to history. So what are these waves and how did we suddenly get to the third wave? Let's

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

The first and second waves of coffee are like a history lesson, and when everyone realizes that we are in a whole new, definitely third coffee era, we go back in time. So what are these waves, and how did we suddenly get to the third wave? Let's break it down.

The first wave: coffee was generally thought to be something you wanted to drink from around the 15th century. Coffee flourished in Europe in the 17th century, spread to America in the 18th century, grew 18 million coffee trees, and 50 years later became a global commodity. Into vacuum-sealed packaging and instant coffee, it is now a widespread staple food in early 20th century homes. These are your Cup O Joe days, when you're two creams and one sugar, the "I just need to wake up" wave. The first wave can largely be seen as an era when coffee was no longer reserved for the elite, but became a more ubiquitous and practical drink to warm up at home on cold mornings and get your brain into work mode before punching the clock.

Wave 2: In the mid-20th century, coffee chains grew by reintroducing an emphasis on taste and quality. If the first wave was about global awareness that coffee is a beverage we humans love, the second wave was about talking about it. Coffee returns as a social drink, sipping quietly under the dim lights of your local cafe, nodding to friends describing the script they are writing, occasionally interrupted by statements like,"Yeah, wow, that's some good coffee." The second wave is defined by its new understanding of roasting styles and coffee origins, elevating the experience and meaning of drinking coffee. This marks the beginning of specialty coffee, officially distinguishing itself from the first wave of bad coffee.

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