Can boutique coffee capsules make delicious espresso? how to use coffee capsules?

For coffee consumers, capsule coffee is in a sense a compromise between convenience and quality. However, as they become more and more popular, boutique coffee has gradually joined the camp of capsule coffee.

So, how good can coffee capsules do? Can we break people's inertia of thinking? And why are they becoming more and more popular? This article will find out.

01. What are boutique coffee capsules?

Coffee capsules were invented roughly 44 years ago, while capsule coffee machines were not available until about 10 years later. Today, capsule coffee machines are found in homes, offices, hotels and restaurants around the world. More than 40 per cent of US consumers own a capsule coffee maker, while in the UK, figures for 2016 show that nearly 1/3 of households are equipped with a capsule coffee maker.

In the story of capsule coffee, it is often associated with Nestle coffee, commercial coffee, convenience and adverse environmental effects.

In recent years, the quality of capsule coffee has improved, driven by coffee companies that buy raw beans. These boutique coffee beans have a score of more than 80, meaning they have better taste, aroma and taste.

90% of the taste of coffee is due to the beans themselves-if the beans do not gather enough flavor during their growth, consumers will never get those flavors described in the flavor description. Even if the coffee capsule is filled with rose summer, then the flavor in the cup will not be too bad.

It is well known that the ground coffee powder will lose its flavor and aroma relatively quickly, and the resulting cup of coffee will be not so fresh. How can coffee capsules avoid this situation?

The process of losing flavor of coffee mainly includes degassing and oxidation. Unfortunately, many of the capsule materials used today do not isolate oxygen well, so even if you use high-rated high-quality beans, they are likely to lose their original value because they become stale.

Another factor affecting the quality of the capsule is its extraction process. Using high-quality water, cleaning the machine regularly, and no load to make the machine reach the correct temperature will all help.

02. Consumers' interest in high-quality coffee capsules has increased

Worldwide, sales of coffee capsules are growing at an annual rate of 9%, compared with 1.6% for the regular coffee industry. In 2016, about 1/3 of sales in the Western European coffee market came from coffee capsules.

For some people in the boutique coffee market, it makes commercial sense to compete in this field. For consumers, boutique coffee capsules answer many of the old questions about boutique coffee: inconvenience, a long process of learning and improvement, and the risk of ruining an expensive cup of coffee due to improper brewing.

Many high-end coffee lovers attach great importance to being able to enjoy the most delicious coffee and do not want to invest too much time and energy in making coffee. Boutique coffee capsules will be the perfect answer for them.

03. Why are consumers so obsessed with capsule coffee?

Capsule coffee is easy to prepare and enjoy, except for an excellent capsule coffee machine, you no longer need anything, you don't have to calculate the powder-to-water ratio, you don't have to worry about grinding, you don't have to look at time, and you don't have to master tricks.

For capsule coffee, the whole process takes less than a minute: the machine takes about 25 seconds to preheat, while the extraction time is about 20 seconds. All you need to do is fill up the water tank, put the coffee capsule in the capsule coffee machine, and press the button. It is more convenient than any kind of equipment or apparatus, even the pressure kettle, which is famous for its convenience, requires longer extraction time, cleaning time, and needs to pay attention to water temperature, time, grinding degree, and so on.

Coffee capsules make it easier for consumers in home, office and other environments to enjoy delicious coffee at a lower price. This is one of the fascinating things about capsule coffee.

In addition, another advantage of coffee capsules is that consumers do not have to care about the roasting date of coffee beans. Coffee capsules can provide the same flavor characteristics as long as they are kept fresh.

More importantly, the extraction risk has been greatly reduced. Constantly adjusting the degree of grinding to pursue a certain flavor takes not only time and energy, but also money-especially if you are nervously rushing into a glass of Panamanian red standard Rose Summer.

Sales of coffee capsules continued to grow strongly: coffee capsules accounted for more than 30% of coffee sales in France and the Netherlands in 2018. Although the growth rate of most European countries is slow, ​​ is still on the rise. In the United States, this is the second most popular way of making coffee in the family category.

When the quality of capsule coffee becomes better, the entire coffee industry will benefit, from consumers to producers. The best vision is that every consumer can use a capsule coffee machine to make boutique coffee-such coffee not only tastes great, but also creates a high premium for coffee farmers.