Hangzhou Cafe suitable for taking photos an online celebrity coffee shop in Hangzhou has no choice but to buy tickets to take pictures. !
Recently, a new online celebrity cafe in Hangzhou has attracted a lot of attention, but it is not because it is an online celebrity cafe.
But because the coffee shop owner issued an unfriendly "hard rule"--
You need to buy a ticket to take pictures in the store, 50 yuan per person.
As to why the shopkeeper issued the "mandatory regulation" notice of "photo charges".
Just take a look at the video below. (video address: https://v.qq.com/x/page/d3223gel1y7.html)
As the video shop owner said, issuing this rule is "really helpless".
However, a reporter reported that the announcement was not issued in the store at present, but only on a food review platform.
The specific information displayed in the announcement can be seen on a food review platform:
1. It takes 50 yuan for each person to take photos (downstairs, there is a cup of American coffee)
2. If you spend more than 250 yuan upstairs, you can take pictures free of charge.
3. The location of the upstairs view needs to be booked in advance on weekends.
4. Please pay attention to order, take reasonable photos and respect every friend who comes to sign in!
The shopkeeper said: since its opening, there have been too many people who "spell orders" and "snap photos", or go directly into the store without spending, occupying seats and only taking pictures, and this behavior has also affected the consumption experience of other customers. it also reduces the turnover rate (the turnover rate refers to the average number of times each table is used in a store in a day). The owner said that the store spent nearly $1 million on total decoration, and the rent in the area was not low, so the "ticket system" had to be adopted to ensure the normal operation of the coffee shop and the user experience of most guests.
While looking through the announcement on a food review platform, there was no evaluation related to photo fees, and the shopkeeper also said: since the release, the store has not really implemented the ticket system, and the news has been released online, mainly to have a threshold to dissuade people who just want to take pictures.
For the shop owner's approach, some consumers said: it is understandable that the shop owner's approach, after all, they are also open to do business.
It is understood that this online celebrity cafe, named "For ê t Fahai", is located at 29 Beishan Street, Hangzhou, only 5 meters away from the West Lake. It is popular because its design is very personalized and attracts many consumers. The cafe has two floors, the first floor is industrial style and the second floor is French style.
Judging from the photos, the decoration style of this shop is very different from that of the traditional cafe. Its sense of design is very strong. The entrance is a prison-style design, and the first floor gives people a very industrial feel. Such as exposed cement walls, stainless steel doors, cordon lines, stacked boxes and other elements design, while the decoration of the second floor is full of strong French style, mainly Western food bars.
In terms of products, the beans produced in the store are single beans; in terms of price, because the beans are single beans, the price is more expensive than ordinary espresso, of which the cheapest American coffee is 35 yuan.
Back to the beginning, what do you think of the coffee shop scraping behavior?
In fact, the case of "not spending but taking pictures" has happened before.
Earlier, a coffee shop in the ancient town of Yaobu in Liuzhou sparked a dispute by asking customers for 50 yuan "photo fee" after guests came in to take photos without ordering.
Netizens in Thailand have also exposed a related case before. A cafe in Thailand has asked for a "field fee" of 1000 baht per hour because its customers have been sitting for a long time. The shop owner said that the fee was set to remind consumers not to occupy their seats for too long.
In 2019, a coffee shop in Dublin, Ireland, also adopted a measure to charge more for children screaming during meals, which may seem unfriendly, but in order to protect the rights and interests of its employees and guests, the cafe had to introduce such a rule.
In fact, in recent years, there are many new online celebrity cafes, and there are more and more online celebrity cafes suitable for taking photos and clocking in. Online celebrity cafes have become a new landmark for many people to sign in. Sometimes we enter a cafe. First of all, we go to the store to pay for the environment, or to take photos, but no matter what the purpose is. The behavior of "not spending but taking pictures" should ensure that it does not affect the normal operation of the store owner and the experience of other consumers who come to the store. After all, the cafe is not a photo attraction, nor is it a charity, and the store runs a cafe. In addition to providing quality products, every store should also strive to provide a comfortable environment for its guests.
* Image source: Internet
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