Why did coffee and Coke stop production? Coca-Cola launches a new product, Coke and Coffee!

Do you remember when Coca-Cola said it planned to launch its new "Coffee Coke" drink in the United States last August?

Coca-Cola went on sale in the United States as scheduled for "Coke Coffee" drinks!

According to foreign media reports, Coca-Cola officially launched "Coca-Cola Coffee" in the United States on January 25.

As reported last August, Coca-Cola Coffee listed in the United States is a mixture of Brazilian coffee beans and soft drinks and comes in three flavors, but this time Coca-Cola has also added a "sugar-free version."

The "regular version" of Coke coffee includes vanilla, caramel and black coffee in taste, while the sugar-free version of Coke coffee has only black coffee flavor and vanilla flavor.

The elements of coffee can be clearly seen on the package, such as the word "with COFFEE" marked under the logo of the Coca-Cola, followed by a pattern of "coffee beans".

Coca-Cola said that the "Coke Coffee" drink is mainly aimed at the audience who like Coke and coffee, and the product has the characteristics of "Coke-like entrance and coffee-like aftertaste".

On caffeine, a 12-ounce bottle of Coca-Cola coffee contains 69 milligrams of caffeine and a regular can of Coca-Cola coffee contains 70 calories.

At present, these new products have been sold in major stores in the United States.

Coca-Cola has attracted public attention for its coffee business many times, and it has been involved in the coffee industry since 2018.

In fact, the "Coffee Coke" mixed drink was tested and first sold in Japan in 2018, and then expanded to other markets such as Turkey, Australia, Brazil, Vietnam and Italy. So far, it has been promoted in more than 30 markets around the world.

It is worth noting that the "Coke Coffee" mixed drink listed in the United States is different from the previous Coca-Cola BLAK launched by Coca-Cola in the United States and Europe in 2006. According to customers who had tried it before, Coca-Cola Blak added coffee extract, and the new taste was really sour and effective, and the company specially designed its packaging (a stylish high-end aluminum bottle with black gold color), hoping to win consumer approval, but was forced to stop production in 2008 because of the poor performance of the BLAK market.

Coca-Cola re-studied Coffee in 2017, launched a sugar-free version of Coke + Coffee Coca-Cola Plus Coffee NO Sugar in Australia in the same year, and brought it to the Asian market for more testing the following year.

Coca-Cola Plus Coffee began to be sold in Japan in September 2018. In the same year, Coca-Cola announced that it would buy COSTA, the world's second largest coffee chain, at a price of US $5.1 billion. Coca-Cola began to expand the COSTA coffee business and formally completed the acquisition of COSTA in early 2019. It is worth noting that Coca-Cola has set its sights on the coffee market since it acquired COSTA, hoping to make a breakthrough in this field. After the acquisition of COSTA, Coca-Cola first launched a Coca-Cola coffee soda "Coffee +".

In addition, in the Chinese market, Coca-Cola has also launched a "Coke Coffee" drink.

In April 2019, Coca-Cola launched a new product of Coca-Cola Coffee and officially launched it in 25 countries and regions around the world, but it failed to appear on the market in the United States.

In 2019, Nancy Quan, Coca-Cola's chief technology officer, said the previous Coca-Cola BLAK's failure was due to the wrong timing.

"this blend is one of the company's most tested innovations in recent years," Jaideep Kibe, vice president of North America, said when Coca-Cola announced its foray into the coffee industry in August last year.

Today, "Coke Coffee" is successfully listed in the United States, thanks to the newly prepared mixed taste and good brand scheme.

In addition to ploughing the field of coffee, yesterday, the relevant media reported that Coca-Cola China opened a flagship clothing store.

It is understood that this is Coca-Cola's first flagship clothing store in China.

Coca-Cola clothing flagship store products are sold by Merlot (Hangzhou) Trading Co., Ltd. with brand logo characteristics of clothing and joint products.

Coca-Cola said it hopes to extend the meaning of the Coca-Cola brand to lifestyle trends through the launch of flagship stores to provide wardrobe solutions for China's younger generation.

Coca-Cola dominates the world beverage market with its unique quality. however, in recent years, it has been chosen by many enterprises for the category of "coffee + beverage. Whether the coffee + beverage in the United States can sell well depends on the performance of the market in the later stage. However, whether it is in the field of coffee or clothing, Coca-Cola undoubtedly needs a unique memory of its own brand innovation if it wants to gain a larger market.

* Image source: Internet

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