Austrian catering launched untouched "window Cafe"!

Affected by the epidemic, the global catering industry has been greatly affected. According to the report on the impact of COVID-19 epidemic on China's Catering Industry in 2020 released by the China Cuisine Association on February 12 last year, compared with the Spring Festival in 2019, during the 2020 epidemic, 78% of the catering enterprises lost more than 100% of their revenue, 9% of them lost more than 90% of their revenue, and 7% of them lost revenue between 70% and 90%. Only 5% of revenue losses are less than 70%.

The domestic catering industry has suffered heavy losses. in order to reduce losses, a number of catering giants have launched online ordering, express delivery and other services to reduce contact with consumers to ensure normal operation during the epidemic.

Now the epidemic situation in China has improved, but the situation abroad is even worse than that at home. According to the World wide Web, due to the epidemic, Austria has successively adopted national blockade measures three times, and the travel of Austrians has been restricted, such as eating in restaurants and drinking coffee. Austria's catering industry has to further vigorously develop online ordering, and stores only provide take-out services.

Among them, a "window Cafe" in Vienna, the capital of Austria, stands out from the traditional cafe with its modern business philosophy.

The cafe, located in the bustling inner city center of Vienna, is open for business during the epidemic. It innovates to create a coffee window service, providing only take-out service, and customers who order meals only need to wait patiently outside the window. In addition, it is reported that the window cafe does not accept cash payment for security reasons during the epidemic, in order to reduce contact between baristas and customers. This new way of doing business is also appreciated by the local Vienna Tourism Bureau.

One of the reasons why this "window Cafe" in Austria is popular with local young people and tourists from all over the country is its self-created product, Coffee Coffee.

"Coffee Coffee" replaces the cup with an edible crispy cone with an ice cream ball, making the appearance of this coffee not only very novel and beautiful, but also in line with the current concept of environmental protection. The original and creative idea of this cone coffee, welcomed by local people who love trendy food, came to this window cafe to clock in, holding a cone with a heart-shaped cappuccino, taking a picture in the ancient streets of Vienna, and then uploading it to social media. It has become a very popular online celebrity sign-in program in Vienna.

This "cone coffee" from the Austrian window Cafe has also appeared in China. After numerous experiments, a Yuxin Cafe in Shanghai has launched the first cone coffee in mainland China, which has the dual taste of latte and matcha.

The "window Cafe" in Austria is also very special. it is transformed from a small warehouse where souvenirs used to be placed, and then opens a small window on the wall. the interior space is so small that it can only accommodate baristas. This business model is very similar to the recently popular Shanghai Bear claw Cafe, which only opens a small hole in the wall. Both the Shanghai Bear claw Cafe and the Austrian Cafe do not offer seating service, and customers can only take out drinks.

The only difference between the two creative cafes is that the clerks in the Bear claw Cafe are disabled. They only have a "bear claw" sticking out of a hole in the wall to greet guests who order and hand over coffee.

The Bear claw Cafe in Shanghai provided relevant jobs for the disabled and maintained the basic livelihood of the disabled during the epidemic, while the window Cafe in Austria relied on itself and launched a self-rescue model during the epidemic. Stand out from the traditional cafe, but also played a positive leading role for the local catering industry.

Photo Source: Internet