Exclusive investment! Coffee brand MANNER received hundreds of millions of dollars financing from Meituan Dianping Dragon Ball Capital.

MANNER, a boutique coffee brand, completed its first round of financing on March 4, 2021. Today, 36 Krypton, Interface News and other media reported that MANNER has recently completed a new round of financing of hundreds of millions of dollars.

According to reports, the new round of hundreds of millions of dollars in MANNER financing by Meituan Dianping's Dragonball Capital exclusive investment, the round of financing may be used for store expansion and digital investment, for this news, MANNER has not made any response.

For this round of exclusive investor "Dragon Ball Capital", according to public information, Dragon Ball Capital is Meituan's industrial investment fund. In recent years, it can be seen behind many well-known consumer brands. For example, the new tea head player brand likes tea.

In April 2018, Xi Tea received round B financing from Meituan's Dragon Ball Capital and Black Ant Capital, with a specific financing amount of 400 million yuan. Xi Tea launched the takeout service with the help of Meituan Dianping's background advantage.

According to the data, established by Meituan as a cornerstone investor in 2017, it is a market-oriented professional investment institution focusing on the field of large consumption. its first phase of the fund raised 2 billion yuan in July 2018. investors include Meituan, Tencent, New Hope and other industrial investors and well-known investment institutions such as Guochuang Kaiyuan Mother Fund, Noah Goofi, Xiangjiang Shengshi Mother Fund, and China Merchants Capital Mother Fund.

Back to the topic of coffee brand MANNER financing, before this round of financing, boutique coffee brand MANNER has received three rounds of financing, in addition to today's introduction of Meituan's Dragonball Capital, MANNER's previous financing investors are very unusual, such as "venture capital queen" Xu Xin at the helm of Today Capital, H capital, a private equity fund launched by Chen Xiaohong, a former global partner of Tiger Fund, Coatue Management, a hedge fund, and Singapore sovereign investment fund Temasek.

In March this year, the financing investor was Singapore sovereign wealth fund Temasek, and the round was A + round. At that time, coffee brand MANNER did not disclose the transaction amount, but this round was only two months after the financing in December last year. MANNER was exposed that the post-investment valuation was slightly higher than that of the previous round, with a new valuation of about $1.3 billion, and the financing time of this round was almost two months away from the financing time in March. The speed of financing is too fast!

In addition to the two rounds of financing described above, the other two financing rounds of MANNER were on December 24 and October 19, 2018.

The financing investors in December last year were H Capital and Coatue Management, raising a total of US $100m, only about two months behind the financing time in March this year.

The financing on October 19, 2018 is the first financing since the establishment of MANNER. The investor is Today Capital, with a financing amount of 80 million yuan.

Aside from the financing incident, MANNER has also done very well in other ways.

In recent years, due to the popularity of MANNER and high cost-effective products, it often appears in the eyes of consumers, in this case, MANNER has naturally become a well-known coffee brand, but the early version of MANNER stores are actually only 2 flat, and now MANNER has gone from only 2 flat stores to more than 150 stores in the country, rapidly entering the public's field of vision at an astonishing rate of expansion.

The boutique coffee brand MANNER Coffee, founded in 2015 by Han Yulong and his wife, is a local chain coffee shop in Shanghai. At the beginning of its establishment, MANNER did not choose shopping malls with high rent and large passenger flow, but cut into the Shanghai boutique coffee market in a small area and light landing, because in the early stage, it mainly played 10 yuan of cost-effective boutique coffee in the form of stalls, and the price per cup was between 15,500 yuan and 25 yuan. The characteristic of high performance-to-price ratio has become the feature of MANNER Coffee in many cafes, so it is also known by consumers as "the king of coffee sex-price ratio in Shanghai".

The real rise of MANNER should not begin until 2019. After MANNER began to expand nationwide in 2019, it began to enter first-tier cities such as Suzhou, Chengdu, Beijing and Shenzhen on and off. MANNER also announced on December 6 last year that it would continue to expand its stores and open 30 new stores in Shanghai, Beijing and Shenzhen, mainly in Shanghai.

In addition, MANNER officially settled in Tmall in August last year, and the store mainly sells boutique coffee beans, hanging ear coffee, coffee equipment and brand peripheral products. At present, MANNER also sells coffee machines, coffee cups, hanging earbags and other related products. MANNER has also launched a full chain of products including portable coffee bags, boutique raw beans, oatmeal milk and surrounding products in the "wearemanner flagship store" Tmall and the "Manner Coffee Factory" Taobao store.

Nowadays, MANNER has successively entered Suzhou, Beijing, Chengdu, Shenzhen and other cities. At present, there are 150 stores in the country, of which there are more than 94 stores in Shanghai. It is worth noting that although the number of MANNER Coffee stores has exceeded 100, MANNER still maintains 15-20 yuan per cup of coffee. From this level, this is why MANNER Coffee can be liked by everyone.

Judging from the current expansion speed and financing process of MANNER coffee, MANNER is bound to increase its expansion efforts. At the same time, with the help of capital power, the competition in the coffee market will become more fierce.

Previously, we tweeted on the 7th of this month, "another coffee brand has received $8.5 million in financing!" What does capital like coffee for? The article collates the financing events that have taken place in the coffee industry since January 2021.

Up to now, coupled with today's coffee brand financing, there have been nine financing incidents in the coffee market this year, which shows that the financing market of the coffee market is also very "exciting". (if you are interested, you can revisit this article: another coffee brand has received $8.5 million in financing! What does capital like coffee for? )

Finally, there is no doubt that it is rare in the coffee field to be able to achieve such a rapid expansion in a few years from a small shop in Erping to more than 150 stores in the country. the boutique coffee market is only a small branch of the whole coffee consumption market, and the continuous influx of capital will increase the competitiveness of the whole coffee market on the one hand, and it is also one of the advantages for the better development of individual brands on the other hand. But for coffee brands, if they want to take root in the whole coffee consumption market, it is obviously not enough to rely solely on the blessing of capital.

Whether the boutique coffee brand MANNER can continue to break the circle and occupy more development space in the hundreds of billions of coffee market depends on how MANNER plays next.

* Image source: Internet