Fujian Postal oxygen Tea Evaluation official response to China Post selling milk tea shop milk tea shop is not postal business

On June 4, China Post made it to the hot search list of Weibo for the news of the establishment of a milk tea store.

Interestingly, the next day # the official response to the establishment of a milk tea store by China Post # once again rushed to the list of hot searches on Weibo.

Weibo list # China Post Milk Tea Store non-Postal Business # also generated 5.731 million readings.

At first, a netizen revealed that the China Post Pharmacy in Fuzhou, Fujian Province, had opened a new milk tea shop called "Postal oxygen Tea". Then the news that China Post's painting style suddenly opened a milk tea shop across the border attracted the attention of many netizens.

Compared with similar milk tea shops, "Postal oxygen Tea" is very distinctive in terms of store decoration and product packaging.

From the picture text LOGO, the use of the Chinese character "post" shape, in tone is also very consistent with the "post" painting style, using the classic "green + yellow" color, in the product bag is also the use of "yellow + green" color matching, in short, the overall look is very "postal" style.

In response, some netizens commented and joked that "I really know how to choose a name" and "a little bit want to drink". In addition, because the appearance of the milk tea is very attractive, it has also attracted netizens to post a sign-in evaluation of "Postal oxygen Tea" on the comment platform. however, some netizens question that China Post is "not doing its job".

The news that "a milk tea shop in Fuzhou, Fujian opened in a drugstore under China Post, and the packaging design also has postal elements" makes the news that "China Post has set up a milk tea store" has also become a hot topic on the Internet.

On June 5, in response to the news, officials responded to the topic of China Post's establishment of a milk tea store.

China Post Fujian replied that the milk tea store is not a postal business, but a joint venture of the company.

It is understood that the "Postal oxygen Tea" milk tea shop runs the business for China Post Hengtai Pharmaceutical Co., Ltd., which is owned by China Post Fujian Company.

The head of China Post Hengtai Pharmaceutical said: the milk tea shop is a new business independently developed by the company, which has nothing to do with China Post. To put it simply, the milk tea shop "Postal oxygen Tea" is just a window relying on the big postal pharmacy store.

As to whether the brand store will continue to expand in the future, the head of China Post Hengtai Pharmaceutical Industry said: there are no relevant development plans for the time being.

However, although China Post Fujian has clarified to the outside world that "milk tea stores are not postal business", there is still a long line of "Postal oxygen Tea" stores, and some sources even said: "as soon as it is opened, it is said to be the first in the country." at present, the store has become an online celebrity milk tea shop in a local Xinjin store.

Judging from Dianping's information, the "Postal oxygen Tea" store focuses on health-preserving tea, and the categories provided by the milk tea store include pure tea series, milk tea series, fruit tea series and fruit milk series, with a total of 14 different tea drinks.

In terms of price, the price of a single bottle of milk tea ranges from 7 yuan to 23 yuan, of which the price of pure tea is lower, while the most expensive one is bird's nest fresh milk, which focuses on health preservation.

Strictly speaking, the cross-border sale of milk tea by the Post is not a whim.

According to the APP information from Tianyan, there are two enterprises involved in the trademark of "Postal oxygen Tea", one is Fujian Postal Tea Catering Management Co., Ltd., and the other is China Post Hengtai Pharmaceutical Co., Ltd.

According to Tianyanchao APP information, the main operating company of "Post oxygen Tea" is Fujian Post oxygen Tea Restaurant Management Co., Ltd., which was established in October 2020 with a registered capital of 10 million yuan and belongs to the wholesale industry. The company applied to register the trademark of "Post oxygen Tea" in October last year.

So far, no connection has been found between the company and the postal system, but it is considered to be the main operator of "Postal oxygen Tea" in media reports.

Another company called China Post Hengtai Pharmaceutical Co., Ltd. also applied to register the trademark of "Postal oxygen Tea" in November last year.

The major shareholder of China Post Hengtai Pharmaceutical Co., Ltd. is China Post Capital Management Co., Ltd., which is 100% controlled by China Post Group Co., Ltd.

Up to now, the trademarks of the two enterprises are waiting for substantive examination.

More interestingly, China Post also opened a coffee shop before.

China Post's coffee shop is located in Xiamen. The overall area of the store is small, but it is well-known there.

The picture is from Little Red Book.

In terms of products, China Post Coffee Shop offers only a few styles of coffee, with prices ranging from 20 to 30 yuan.

However, whether it is postal tea or postal coffee, for the current market, milk tea and coffee are still a good business, and they are especially loved by the younger generation. the brand cross-border milk tea or coffee undoubtedly hopes to break the traditional image of the time-honored brand and further make the brand younger. At the same time, it can also seize the trend of the new market to meet the needs of market consumers.

* Image source: Internet

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