What is the yellow skin of Xi tea? What is the meaning of the fire?

Regional minority fruit is becoming one of the innovative ideas of new tea brands.

Not long ago, the new tea brand "Nai Xue's Tea" took a fancy to a minority fruit in Chaoshan area-oil mandarin.

So Nai Xue's tea used it to create 👇 "domineering jade mandarin".

It is said that the drink has sold well all over the country after its launch, even surpassing the domineering cheese strawberries, which have long topped the list of sales of Nixue.

On the 25th of last month, another new tea brand, Xi Cha, also took a fancy to a minority fruit.

Xi Cha is interested in this 👇 yellow skin.

How niche is it?

The topic on the Weibo list goes like this:

"Yellow skin" is defined as "an uncommon fruit in the north, which shows how rare (small) it is.

At present, Xi Tea has launched two new drinks made by the fruit in stores across the country, including "yellow skin fairy dew" and "succulent yellow skin fairy dew".

Most of the fruits in the tea-like succulent series are common fruits on the market, such as grapes, mangoes and so on. This time, the new "new member"-yellow peel is relatively rare.

But whether it is oil orange or yellow skin, in fact, both of them are not well known, and they are only a very inconspicuous one in the fruit industry.

It is understood that oil mandarin, produced in South China, is a specialty of Chaoshan area in Guangdong Province. It tastes sour and sweet, and has the effect of moistening the lungs and clearing the throat, scraping oil and relieving greasy.

The wampee is produced in southern China and is various in Guangdong, Guangxi and Fujian. Its flesh is sweet, its epidermis has a little spice, and it has a strong flavor identification. It has the functions of invigorating body and relieving thirst, clearing heat and lowering fire.

Oil mandarin is originally a minority fruit, but the price has soared dozens of times this year, and the corresponding oil orange products have also been sold out, so that some netizens joked that "Chaoshan people's oil oranges have been bought by Naisue."

In addition, according to a number of media reports, due to the surge in demand, the oil mandarin that is about to mature in the next season in Chaoshan area of Guangdong has almost been booked.

Xicha, which already has a variety of hot fruit tea series, has also introduced minority fruits into new tea products, and has received a good response, selling nearly 60,000 cups in three days.

Introducing minority fruits into new tea products is also a new and innovative way, but do these regional minority fruits really have potential for development?

After Nai Xue's tea successfully made oil mandarin into a drink, Xi Tea also introduced a new product of Huangpi Xianlu. As a leader in the tea industry, whether it is Nai Xue's tea or Xi Cha, their entry has undoubtedly directly promoted the break of these minority fruits.

And the circle is broken for a reason.

One is the magnifying effect of big brands.

In fact, as early as 2019, a Shenzhen company called "Little Monster of Tea Power" had already started to make oil orange tea. However, at that time, the popularity was not very high, so the response was not very obvious. Huangpi was also launched by other stores before the launch of Xi Tea. For example, the Little Monster of Tea Power has also launched the yellow skin products in the picture below.

Oil citrus tea and yellow peel fruit tea are not only made by Naisue's tea and happy tea, but they are the winners, and the big factor behind the win is the magnifying effect of big brands.

Some people in the industry pointed out: Nai Xue's tea with hot "oil mandarin", if there is no accident, like tea may also be able to bring fire "yellow skin".

Second, it has a good taste.

A good product must first have a good taste in order to produce a high rate of return, and then there is a high rate of return. After all, for the average consumer, good taste is the most important thing.

For example, Nai Xue's tea produced more than 300 versions during its early research and development of oil oranges, and then after feedback and suggestions from consumers, it was only after many revisions that it was created with 66 oil oranges and freshly squeezed juice to create a super-thick taste. at the same time, it is also more acceptable to consumers.

Third, there are good innovation dissemination points.

Under the attributes of big brands and high-quality products, in general, the sales of such products will not be too bad, but if there are new creative transmission points, it means that the sales of products can be accelerated.

For example, Nai Xue's tea shot an advertisement of "oil mandarin tea" for "domineering jade mandarin", which used a line of "3 seconds slightly astringent 5 seconds back sweet" to describe the unique taste of "domineering jade mandarin". A creative line makes many people want to find out.

In order to bring more surprises to consumers, Xi Tea also excavated the packaging design style inspired by "Zhenglu Pill" and "Huoxiang Zhengqi Water". The main purpose is to highlight the product characteristics of the Huangpi Xianlu series, which is "fresh and fresh, fine and dry". This kind of "from the inside out" Cantonese style creativity also moved consumers at once.

Finally, introducing minority fruits into new tea products is indeed a good new and innovative way, but whether these regional minority fruits have development potential in the future depends more on the market and the needs of consumers.

Image source | Network

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