Tea with a pleasant appearance: the overnight tea was fired for 40 yuan a cup, and the price went up three times in 11 days.

Today, a page like 👇 appeared in a search for "Hangzhou Tea Beauty" on a red book.

So much so that some netizens said: "at first I thought it was a store in Hangzhou, but when I looked at it carefully, I knew that there was a purchasing agent carrying it back from Changsha every day."

Then the following hot topics appeared on Weibo:

# the price is tripled from Changsha purchasing agent to Hangzhou #

# the overnight tea was fried to 40 yuan a cup #

Overnight tea-colored milk tea was fried to 40 yuan a cup, and Hangzhou high-speed rail purchasing agents raised prices three times in 11 days, according to the list.

To say that it is overnight milk tea does not refer to the pleasant milk tea in Changsha, but because there are a large number of "tea color purchasing agents" with the same avatar and the same name in operation.

According to the Qianjiang Evening News, Hangzhou foodie and the list of Weibo, a particularly wonderful thing has happened in Hangzhou recently: after a cup of milk tea, which originally cost only more than ten yuan, has passed through the purchasing agent, the price of milk tea delivered to the guests has soared to about 60 yuan.

Here's the thing:

Recently, "tea face" has suddenly become popular in Hangzhou. Readers who know something about "tea face" should know that "tea face" is an online celebrity landmark in Changsha. At present, there is no "tea face" store in Hangzhou. So how do you drink "tea face" in Hangzhou?

Purchasing Agency! Right! To be able to drink a cup of tea smoothly in Hangzhou, behind it is a group of purchasing agents who specialize in purchasing tea and milk tea with pleasant colors.

According to Hangzhou foodie, the purchasing agent in Hangzhou will post the news of ordering milk tea on WeChat moments one day in advance. The purchasing agent will buy milk tea from Changsha takeout platform, then return to Hangzhou by high-speed rail. After that, the purchasing agent will announce the arrival time and pick up point of the day in the moments, and then let the guests pick up the goods by flash delivery or self-pick-up.

From the screenshot message, we can also know that if you want to get a cup of tea milk tea from the purchasing agent, you can't order it directly, but you need to "rob" and start robbing one day in advance!

In addition, the purchasing agent will also decide according to the quantity of the order. If the order of the previous day is not very large, you can drink it on the same day when the order is issued in the morning.

That's for sure! Through "purchasing agents" means that the price may have to double.

Some consumers said that the price of milk tea has gone up three times in 11 days.

The price of a cup of milk tea originally sold at the Changsha tea store for 12 yuan has tripled in the hands of guests arriving in Hangzhou, and a cup of milk tea plus running errands costs close to 60 yuan.

Take the popular product Fengqi green cinnamon as an example, the price of Changsha stores is 12 yuan.

On June 27, the purchasing price of Fengqi green cinnamon milk tea was 32 yuan; on July 13, the price of Fengqi green cinnamon milk tea was 42 yuan. According to media sources, on a second-hand trading platform, in addition to bringing back local sales, there is also a form of purchasing agents that is distributed from Changsha to high-speed railway stations along the train line. destinations are Shanghai, Hangzhou, Nanchang, Guangzhou, Shenzhen and so on, and some purchasing agents even say they can be delivered nationwide.

The reason behind the frequent price increases is that it is becoming more and more difficult to buy. Under the premise of not being rejected, you can only place an order of up to 9 cups at a time.

In addition to what has been mentioned above, the topic of "happy tea purchasing agent" has attracted everyone's attention, as well as the production time of milk tea and the time course of delivery to guests.

One of the members of the purchasing agency once posted a notice on the "pleasant Hangzhou purchasing agency" group. The official account showed: "We take the latest milk tea every night, get it at 10:30, and then drive the freezer car back to Hangzhou all night. The whole process is cryopreserved. This is the thing we can try our best to do. The owners of the group do not earn money and do not deceive people with fake things." One of the purchasing agent members also explained: "the taste of milk tea will certainly be affected a little, but cold storage can ensure the quality as far as possible."

A cup of milk tea after more than ten hours, in fact, no matter how refrigerated, the taste is always some "different", but goose! There are still consumers willing to pay for it.

In fact, as a brand with its own online celebrity attributes, this is not the first time it has been reported to be popular.

On April 2 this year, Tea face opened its store for the first time in Shenzhen, directly triggering topics such as # Shenzhen Tea Color has queued 30,000 # and # Shenzhen Cup of Tea Color more than 200 yuan # and other topics rushed to the hot search list.

On the day before the opening, many online shopping platforms had already queued up on their behalf. On Xianyu's platform, most of the fees charged by Shenzhen in queuing for buyers were as high as 200 yuan.

In December last year, when Chayan first came out of Changsha, there were consumers waiting in line for eight hours a day and night in advance just to buy a cup of milk tea. in the process of queuing, some people tried to squeeze into the queue from time to time, thus causing controversy in the queue. some scalpers even speculated the price to 150 yuan a cup, even so, there are also consumers to buy!

Behind these "crazy events", everyone can't help thinking:

Is it really worth waiting in a long line to pay three times the price for an overnight cup of milk tea for a cup of pleasing milk tea?

Last.

The same sentence: in order to drink a cup of tea, consumers are really crazy, but! Let's spend rationally. Ha.

* Source of the above picture: official account "Hangzhou foodie" network

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