Guochao design retro elements play old brand soda packaging Huayang soda how is sand show?

"Hou--"

It's the sound of soda! Yes. The sound of summer! In the summer when I was a child, the refrigerator was full of watermelons and chilled sodas. After growing up, there are more fashionable new products next to some familiar products, and many local old beverage brands have made a comeback in the market environment of the national trend.

Why did this happen? Codeword worker 6 summarizes four reasons for you here.

Market requirements for Product Packaging Design

In this era of selective and diverse purchase, the competition among commodities is tense, and consumption has new requirements for product packaging culture. Packaging design is not only a link in product sales, it has already become an irreplaceable important medium in marketing. Packaging design communicates with consumers through artistic language, unique graphics, text, color visual language is to quickly convey this different information to the audience.

Retro elements help to improve brand identity

Under the condition that the taste and packaging of the product are more and more similar, the beverage brand constantly magnifies and highlights its own product characteristics by implanting retro elements. Enrich and strengthen the content of their own products at the same time awaken the memory of consumers, resonate and interact with brands.

Third, the national tide design is the darling of the new generation

The freshness and cultural attributes of products with unique Chinese characteristics have been greatly enhanced, which is in line with the characteristics of the new generation of young people in pursuit of independence and cultural self-confidence. Reshape China's local brands and help the national style "rejuvenate" through modern design. With the help of national culture, it refreshes the stereotyped impression of domestic products and enhances consumers' recognition of the traditional cultural value behind the brand.

IV. Word of mouth, style and strength.

Beauty is justice? No, no! Strength is king. It only has its appearance, and it will only disappear in the market with the ebb of "so-and-so fever". It is not only a face shock but also a large recommendation site, with a unique taste to meet a variety of consumer needs.

The development momentum of the national tide in recent years is very fierce, it seems to have become a cultural trend affecting the world, can be seen everywhere. Many domestic brands are having a wordless communication with the new generation and retro nostalgia directly by co-naming with traditional culture and classic IP. Which beverage brands have seized this opportunity and started to play retro elements?

What Laoguang people love most should be Asia Shashi! "you are so angry, not as long as you are." As a time-honored brand of Guangzhou soda, Sha Zhi is simply Lao Guang's memory bomb.

I believe that many friends from the north, just like I didn't know what Shashi was when I didn't come to Guangzhou. Here, let's give you some popular science. Sha Shi generally refers to SARS, which is a kind of carbonated drink.

Guangzhou Asian soda factory, which has the longest history of producing soda in Guangdong province, officially opened at 80 Dade Street in February 1946. Shashi soda has unique formula, exquisite materials, original flavor, no caffeine, heat-clearing and heat-relieving, and unique taste. "Asian soda, gas and flavor enough, Guangdong people's authentic summer fat house happy water."

The leading products of "Asia" are orange treasure, green lime and sand show, while white lime and orange treasure appear on the market relatively late, their reputation is far less than that of sand show. But recently, Asian white lime has returned ~ "0 sugar, 0 fat, 0 card", keeping up with the trend of the times, and the joint packaging design of Internet celebrity Big V, retro and fresh, good magic!

Next, I would like to introduce an older brand-Huayang soda!

Although Huayang 1982 is a new brand in 2021, its affiliated Huayang soda factory is a tough guy. In September 1927, Guangzhou Huayang Business Company was founded by Chen Qifu and Lin Huaiting, national entrepreneurs in Guangzhou during the period of the Republic of China. In 1928, Huayang firm established Huayang soda factory. In the following time, history brought a certain impact to this groundbreaking brand, making Huayang soda disappear from the public's view. Until 2020, Huayang soda is launched again and the new Huayang 1982 brand is established in 2021.

In fact, as early as 1982, Huayang juice soda was once again popular in Guangdong, Hong Kong and other southern regions, along with Arctic soda in Beijing and other regions at that time. The century-old brand will revive the national tide! It is worth mentioning that the classic orange-flavored Huayang soda appeared many times in the movie [Hello, Li Huanying]. Buy Huayang soda, easy get movie style ~

As a representative of the Southern School of soda, I believe that Huayang 1982 was founded to revive the glory of that year. Come on!

Bingfeng is the leading brand in Shaanxi. "Bingfeng soda" drink was born in 1953. The manufacturer of Bingfeng soda is Xi'an Food Factory. Bingfeng is one of the production workshops of the factory, which is known as the "soda workshop". "Bingfeng" is a kind of sweet and sour orange soda known to everyone in Xi'an. Glass bottle packaging, each bottle of 200ml, except for the simple packaging of glass bottles has not changed over the years, the taste of oranges has not changed at all. The history of 67 makes this classic nostalgic packaging have a particularly strong consumer appeal.

Stay the same, stick to the rules? No, Bingfeng launched several new products in 2020, all of which were sugar-free drinks most in line with the consumer craze at that time-"one breath Orange" orange soda, sour plum soup, and three kinds of Poria tea drinks.

Is there a young brand? Yes! Hankou No.2 Factory came to report ~

"Hankou No.2 Factory" is a beverage brand of Wuhan Hengrun Operation and Management Company. The brand originated from the "No.2 Factory soda" that was once popular in Wuhan. Founder Kimi, inspired by the old feelings of soda, hopes to make a "trend drink" that accompanies the growth of contemporary young people. So the creative brand of Hankou No.2 Factory was started in early 2018.

Hankou No.2 Factory aims at urban young people, constantly introducing commemorative, limited and joint models. Take the national tide drink as the carrier to convey the current young people's "self-confidence, freedom, personality first" way of life. The real light of domestic products!

Visual graphics, color language and art forms with national characteristics support the personalized development of national visual art with their strong vitality and have an irreplaceable position. Unique and rich Chinese elements build a design system with national characteristics.

Only by absorbing the essence of national art, integrating the past with the present, and expanding our horizons, can we be in an invincible position in the international competition. This is also the foundation for packaging design to establish independent design stand and cultural identity, go to the world and gain a foothold in the world.

I'm Da Ding.

See you next time.