Weiya live broadcast with sugar-free low-fat food "rollover" behind the shareholders unexpectedly is Yuanqi Forest!

Via took the goods and turned over again, and the accident was my college weight loss secret-idyllic whole wheat bread.

My god! He was the lowest calorie and best-selling "health food" I searched in the whole network at that time. I also gave Amway to my mother's adults and the Jimei who lost weight together (I hope they see hot search, don't hit me! )

What on earth is going on?

On August 30, at the request of fans, the Shanghai Consumer Protection Commission tested idyllic low-fat whole wheat bread and found that the product contained 40% more energy than advertised. Carbohydrates are about 16% more than the standard 155 calories (brand advertised calories) of "low-fat" food, in fact, a full 215 calories.

If consumers eat according to the amount recommended by the brand, they will not only lose weight, but will gain weight because of excessive calorie intake.

Stunned! This is exactly the same as sugar-free and zero-card marketing in the beverage market.

Today, the first Chinese Beverage healthy consumption Forum with the theme of "gathering our strength, promoting the sustainable development of drinks and promoting national nutrition and health" was held during the 2021 Service Trade Fair. The interpretation of the development trend of "healthy China" points out the direction of reducing sugar.

According to the White Paper on healthy Chinese Beverage Food Sugar reduction Action, sugar-free beverage sales in China accounted for only 1.25% in 2019, with a compound growth rate of more than 40% in 2014-2019. It is predicted that China's sugar-free beverage market will reach 27.66 billion yuan in 2027, with a high growth rate. China's sugar-free beverage industry is expected to maintain double-digit growth rates in the next few years, which means that sugar-free beverages are about to dominate the Chinese beverage market. In fact, it is not, now we walk into the convenience store, basically look at the label sugar-free 0-calorie drinks.

As a deceived consumer (myself), I want to explore what is hidden behind the false label. Consumers have been cut leeks, is it because of the business's word games or consumers' own lack of awareness of fraud?

In fact, as early as April this year, Yuanqi Forest apologized to the majority of netizens for the products of Yuanqi Forest's milk tea series to clearly identify the difference between 0 sucrose and 0 sugar. Replace the original "0 sucrose and low fat" on the package with "low sugar and low fat". 0 sucrose but fructose is added to promote loopholes when the public is not clear about the concepts of 0 sugar and 0 sucrose.

Why did Dading put these two events together? In fact, according to public data, the wholly-owned holding company behind idyllism, which focuses on light fat, light truck and light burden, is Hangzhou Light Diet Health Co., Ltd., which received angel investment from Yuanqi Forest in December 2020. Yuanqi Forest is currently the company's third-largest shareholder, with a 20% stake.

The marketing methods are consistent, and the target is aimed at young consumer groups. Making use of contemporary consumers' strict control over calorie intake and healthy life, they trumpeted the consumption concepts of "no sugar" and "no addition", giving people psychological hints. Even if we look at the new trend of beverages, the product packaging continues to extend from simple 3 zeros. Under the general health trend, everything (especially drinks) seems to be subtracted, even adding health factors into it, dietary fiber, collagen, plant extracts, and so on.

You know, Yuanqi Forest can rely on "0 sugar, 0 fat, 0 card" sign bubble water hot all over the network. Is there really no sugar? According to China's General principles for Nutrition labelling of prepackaged Foods, foods with less sugar content than 0.5g/100g (solid) or 100ml (liquid) can be labeled as "sugar-free food".

Look at the list of ingredients! Alcohol and sucralose are the source of its sweetness. Erythritol is a filled sweetener. In recent years, erythritol is mainly used in the development of new zero-calorie and low-calorie beverages. Erythritol can increase the sweetness, weight and lubrication of the drink, reduce the bitterness, mask other odors and improve the flavor of the drink. Sucralose, commonly known as sucralose, is a high-power sweetener. And sucralose does not participate in metabolism in the human body, does not be absorbed by the human body, the calorie value is zero.

At present, these sweeteners still have doubts about human health. Excessive intake of some artificial sweeteners may lead to damage to the nervous system and liver, which will lead to liver dysfunction.

Consumers should treat sugar-free products rationally, and some "zero additions" are just marketing gimmicks. Learn to think and put down the drink in your hand. If you want to reduce fat, diet control and exercise are essential.