The development history of boutique coffee, the detailed origin story of the red cherry project and its significance.

Ethiopia is located in East Africa, and there are as many as 5, 000 varieties of Ethiopian native coffee beans found in the forests of the Kaffa region in the south of Ethiopia. Ethiopia is believed to be the birthplace of coffee-local residents became excited, powerful and even crazy when they found that cattle and sheep ate a plant with a red fruit. The locals picked the fruit to try, and slowly found themselves refreshed; so they began to pick them and plant them deliberately, because they came from Kaffa, so the world gradually named it Coffee.

Ethiopia, as the birthplace of coffee beans, the development rate of local tree species is very low, so we usually call Ethiopian tree species native species, because we have no idea which coffee trees are made up of this piece of land.

In order to improve the quality of coffee and the quality of life of farmers. In 2007, Trabocca, a Dutch trader, launched the "OPERATION CHERRY RED PROJECT" Red Cherry Project. It is purely to encourage farmers to improve the quality of coffee beans. At the beginning of the harvest season in the producing area, Trabocca will specify a harvest plan for the microclimate area to harvest 100% ripe red coffee cherries by hand, with a yield of about 1500 kg-3000 kg.

The Red Cherry Project invested $5000 in 2008 to purchase new sun drying racks. In 2009, another $8000 was invested in the procurement of new sun drying racks and sunshade nets. A $9000 generator was invested in 2010 and a further $10000 was invested in 2011 to improve some local coffee transport roads to make transporting coffee more convenient and efficient. Trabocca offers interest-free loans to buy new coffee cherry meat removers and coffee bean sorters. In order to facilitate suppliers' procurement, a high-quality Addis Ababa coffee cup testing laboratory was built with an investment of US $14000 in 2012.

Specifically, Red Cherry plans to increase the purchase price of high-quality raw coffee beans to encourage coffee farmers to pay more attention to every process of picking and processing coffee beans. The coffee beans produced in this way are of better quality and taste, and can be better recognized in the end market, thus balancing the relatively high purchase price of coffee.

Trabocca has long been a major buyer of Ethiopian coffee, which not only improves the quality of coffee cherries, but also gives back to small coffee farmers at higher prices to improve their quality of life. No matter what kind of doctrine, this approach is commendable.