Guangzhou Shoudian | Grandpa skin Ye coffee parachuted into Guangzhou! Guangzhou Tianhe Shoushou store will open on November 3rd!

Finally wait for your series! The coffee workshop has been continuously following and reporting the development of Piye Coffee in China. From September fifteenth. Since the opening of the first store of Piye Coffee in South China, everyone has been looking forward to when Piye Coffee can be opened in Guangzhou. In fact, in early September, in a Redbook platform, there was relevant information about the first store in Guangzhou and exposed the specific location of the new store: the first floor of the west gate of Tianhe City.

The historical story of Piye Coffee has been introduced in detail in the previous article. Considering the recent addition of a lot of fans to the coffee workshop, here is a brief explanation: Peet'coffee (Piye Coffee) was founded in 1966 in Berkeley, California, and has been established for five years. Peet's was one of the first retailers to offer premium coffee beans. Piye Coffee took the lead in roasting coffee beans for longer, producing Italian coffee beans with a higher alcohol thickness and a prominent nutty flavor, changing the consumption habit of Americans drinking sour coffee beans. Therefore, it is also known as "the ancestor of the coffee industry" and "the founder of delicious coffee".

In 2017, Shanghai Donghu Road was the first stop for California's Piye Coffee to cross the ocean to China, thus officially entering the Chinese boutique coffee track. Compared with many national brands, Piye Coffee entered China later. For example, Starbucks first entered the Chinese coffee market in 1999 with its first store in Beijing's China International Trade Center, while Costa Coffee predicted the future of China's coffee market in 2006 and opened its first Costa store on Nanjing East Road pedestrian Street.

From 2017 to 2019, Piye Coffee has been developing slowly, laying a solid foundation and conserving energy in China. From October 18 to October 19, only 11 new stores were added to Piye Coffee. October 2020 and April 2021 are the periods of rapid growth of Piye coffee. Piye Coffee seized the turning point in the development of Chinese coffee. With the rise of many new brands of fine coffee in China and Yunnan coffee, Chinese coffee consciousness began to develop rapidly. It is no exaggeration to say that 2020 is the busiest and best golden age of China's coffee market.

In four years, Piye Coffee has opened 56 stores in China, and four more are about to open, according to narrow-door data. Stores are mainly distributed in first-tier and new first-tier cities, concentrated in Beijing, Shanghai, Zhejiang and Jiangsu. Guangdong Province is the southernmost point of Piye coffee shop at present.

Although the pace of store expansion is slow compared with other international coffee chains, Piye Coffee has successfully captured the taste buds of Chinese consumers with its "fresh roasting, craftsman spirit".

Comparing Piye Coffee, Starbucks and Costa as representatives of international coffee chain brands, it is found that although compared with the number of stores opened by Starbucks and Costa in China, the number of Piye Coffee stores is only a fraction of that of these two brands. However, according to the comparative analysis of narrow-door data, Starbucks and Costa had 223,338 reviews per store respectively, while the number of reviews at Pier Coffee was 1166, and the praise rate was as high as 86.96 per cent. It can be seen that Piye coffee is popular in China and its excellent reputation in China.

According to the staff of the first store of Piay Coffee in Guangzhou, November 2 is the Media Day of Guangzhou Piye Coffee Tianhe Store, which is only open to media friends, and it officially opened at 8 o'clock on November 3! If you are in Guangzhou and are still a coffee lover, don't you want to feel the charm of coffee grandmaster?

Photo source: narrow door data, Piye Coffee official, Internet

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