Coffee shop creative idea: East China University of political Science and Law issued a subpoena coffee! Recommended by creative student cafes

"Inner volume" in the campus is also reflected in the dripping exquisite-"case card milk tea" popular and ushered in the "subpoena coffee", we can see how bad the "roll" is!

Not long ago, the news of "Fudan Medical College selling milk tea" rushed into a hot search and caused heated discussion, and today there is news that there is a "subpoena coffee" in a campus coffee shop.

A coffee shop on the Songjiang campus of East China University of political Science and Law in Shanghai has launched "subpoena coffee", according to a 021 video report.

Judging from the picture, what is surprising is that the outer packaging design of "subpoena coffee" looks like a subpoena issued by the court. for example, the outer package is printed with the words "case number, cause of case, name, address, cause of subpoena, time, and everywhere", and the corresponding answer is also very interesting, such as the case written: the crime of legal possession of coffee, milk tea and tea, address: East China University of political Science and Law The reason for being told: enforcement, etc.

Photo Source: Badao Jiangshan, Little Red Book

Many netizens saw these messages and said, "quite creative."

At the same time, some netizens asked: is this a forged summons?

Also because the packaging and name of "subpoena" are interesting, a cup of "summons coffee" packaged with "early American style" has attracted many students to sign in, take pictures and send it to their moments. ).

According to the coffee shop clerk: this coffee shop is run by a senior student on campus.

The inspiration for the design of "subpoena coffee" is that I majored in law and wanted to increase the sense of novelty in the form of "subpoena" to make students come to the store to spend money. In addition, the name coincides with the professional characteristics of the school. The operator believes that this is also a new way to attract passenger flow.

Photo source: some time ago, the news of "Fudan Medical College selling Milk Tea" was almost all over the network, and "Medical record Card Milk Tea" became popular on the Internet as soon as it was launched. A week ago, the milk tea shop generated 47 million views on Weibo-related topics, triggered 89 million discussions, and garnered nearly 10 million views on short videos, which was a hit on the Internet.

As mentioned in our previous article: whether it is milk tea or coffee, the novel design brings consumers more of a sense of freshness, so it can also become popular quickly. In fact, "case card and milk tea" and "subpoena and coffee" are two seemingly unrelated concepts, but they have achieved good results after the combination, largely because they make people feel that they are greatly inspired by their thinking. it not only forms the contrast but also satisfies the consumer's curiosity psychology, thus triggering everyone's high-frequency attention. From a marketing point of view, the marketing method of making a fuss about packaging and names has long been one of the familiar practices of major brands.

On the one hand, the unique design and packaging and novel naming forms bring a bright experience to consumers, on the other hand, this way pokes the needs of young consumers for appearance, interest and topic. Driven by freshness, moments, and a sense of substitution and ritual, consumers are more willing to buy it.

What is worth pondering is that a brand with only "creativity" can not operate for a long time without its own brand advantage, because it is followed by a variety of imitators who continue for a long time, and the freshness will soon be exhausted.

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