Why is piccolo Piccolo latte not popular in China? What are the characteristics of Piccolo coffee?

In Australia, Flat White and Piccolo Latte are the same hot coffee drinks. In China, Flat White has spread to cafes on the streets, while Piccolo Latte is rarely found in cafes. Qianjie is coming to talk about Piccolo Latte today.

If you go to a cafe in Australia, whether you say "Piccolo", "Piccolo coffee" or "Piccolo latte", you all mean the same kind of coffee-Piccolo. Piccolo means Piccolo in English, but it means "small" in Italian, so Piccolo Coffee means small latte.

According to legend, the emergence of piccolo coffee is related to the barista debugging espresso. You know, baristas need to adjust the formula of espresso every day to meet the standards of the day. The most basic test is to make a cup of black coffee and milk coffee (latte) to try the coffee and milk match. Debugging is not done by making a cup. In many cases, it has to be adjusted several times to meet the standard. If you have to make a standard latte every time you debug, the barista will only taste one or two bites per cup, and the rest will only be poured out, which will cause a lot of waste.

So they came up with a way to reduce the size of the cup in proportion and make a mini latte without losing the flavor of the latte and wasting materials. When sold as a drink, Piccolo has also made some adjustments. In Australian cafes, Piccolo has a cup of 90ml (about 3 ounces). Coffee beans use lightly roasted coffee beans, in which the coffee part is a single serving of Ristretto (about 15ml), and the milk part is 75ml steamed milk with thin bubbles.

Therefore, the characteristics of Piccolo coffee is also very obvious, its small cup means that you can taste the blend of coffee and milk, and do not have to worry about bringing a sense of fullness. Normal piccolo coffee will also make a simple pull on the surface, you may think that pull flowers can not represent anything, but the front street to tell you is to pull out a good-looking pattern in such a small cup. Coffee quality, milk quality, milk foam skills, fusion skills are indispensable.

Why is it not popular in China? One of the reasons why Flat White and Piccolo Latte are popular in Australia is that their coffee culture collides with each other. While Flat White can cross the ocean and spread all over China, Qianjie believes that Starbucks plays an important role. In 2015, a drink called "Fragrance White" was put on sale in major stores in China, and Furebai is the Starbucks version of Flat White. Piccolo coffee also because there is no such opportunity, resulting in low exposure, no one knows and therefore has not been promoted. The second point is the culture of the coffee consumption market. Many foreign coffee consumers really come and give priority to coffee, that is, guests buy coffee, drink it and leave, while domestic coffee shops have the attribute of socializing and providing places to rest. Obviously, a small cup of piccolo coffee is not the choice. The third point is a question of value. If they are all similar dairy coffee and people are more likely to choose larger ones at the same price, can't piccolo coffee be sold cheaply? Yes, but for businesses, if they sell well, they will pull down the unit price of customers, but if they do not sell well, there is no need to launch them.