% arabica Coffee has been abandoned by foreign cooperative agents to create a Philippine local coffee brand.

Some time ago, the coffee workshop reported that Filipino netizens posted that all local arabica coffee shops suddenly locked their doors, so local netizens and the media asked% arabica if he was going to withdraw from the Philippine market.

Subsequently,% arabica announced on Facebook that they had terminated their relationship with Allue Hortaleza, a former partner in the Philippines. At the same time, it also said that they have found other cooperative agencies and promised to open new% arabica stores elsewhere this year. Allue Hortaleza, a former partner, also posted an ins saying that this is what happened. At the same time, they said that they will continue to provide you with high-quality coffee.

On February 10th, Allue Hortaleza announced that it had created its first local Filipino brand: Angkan Coffee. Since several stores (shops) of the former% arabica in the Philippines are owned by Allue Hortaleza, this local brand coffee shop will be opened on the original site of the former% arabica store.

For brand promotion, and% arabica business philosophy can not be said to be exactly the same, can only be said to borrow (ying) (yong) to seven seven, eight eight... Provide guests with freshly roasted coffee beans, hospitable service, comfortable and pleasant space for everyone, and dynamic menus. Strive to update the menu every quarter, launch more "special features" created by baristas themselves, strive to highlight the local creativity of coffee, and be able to compete on the stage of the global barista competition.

In addition to drawing lessons from the business philosophy, we also borrowed (ying) to yong the brand style. Arabica is a local coffee shop in Japan. Although it displays different coffee beans from all over the world, it still has a very unique Japanese feeling. So Allue Hortaleza borrowed from it! She also wants to build a brand with local style and aesthetics for Angkan coffee. So she said she would try her best to buy local Philippine coffee beans, integrate stores with modern Filipino aesthetics & traditional Filipino hospitality, and try her best to buy and promote local coffee beans and help local coffee farmers grow them. The store probably hasn't been renovated yet. No related pictures were found)

But for all this, Allue Hortaleza still says: Angkan coffee is different from% arabica! After all, different cultural influences contribute to the unique and colorful history of local coffee brands in the Philippines. And she firmly believes that this Filipino brand will certainly affect the subsequent "restart" of% arabica in the Philippines. Ok, all right! As mentioned in the previous article: netizens said that she was stupid and managed to survive the epidemic, and it was somewhat irrational for the coffee shop to break up as soon as the business improved. It turned out that she knew that the coffee shop was doing well now, so she decided to "break up." But at the same time, it is also stained with the "light" of% arabica, saying, "I want to build a local Filipino coffee brand." Em... The plot of this story always feels like I've seen it somewhere.

Photo Source: Internet

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