Why is SOE latte popular? does soe have good American features? is soe a single item of coffee beans?

In the past two years, many coffee shops have launched SOE coffee. Even many friends who come to Qianjie stores ask if there is SOE here as soon as they enter the store. Then on the front street to analyze why SOE will be popular.

SOE (single origin espresso) is single espresso coffee. Simply put, SOE is espresso made from single origin beans, and the corresponding one is blended coffee beans. This is true of the interpretation of nouns. But usually when something new and unusual comes out, it is often not simply the literal meaning. The appearance of this word is more like distinguishing it from the old.

"The definition of SOE was also popularized before the front street, but it only distinguished Italian single items from Italian combinations, and there was no difference between good and bad. What affects coffee flavor is the quality of coffee. Simply put, single items and fine products have never been bundled together, but in most cases, coffee presented to the public has these two attributes." When the concept of single-serve coffee spreads to hand-brewed drip coffee, flavors become rich and varied. It is undeniable that the original purpose of coffee single-product (origin) is to make coffee fine, and this point, single-product coffee really performs very well. "Here is a concept, single-product coffee refers to the time of origin has been distinguished, to ensure that high-quality coffee independent, and eliminated coffee beans are separately processed, the corresponding here is not to do small production area division, directly mixed up when bulk commodity processing." Blending coffee often means that roasters remix, using single beans from several producing areas to mix the ideal formula."

Sunflower warm sun blend in front street is a blend of single bean Ye Jia Xue Fei red cherry and single bean Honduras Shirley, with obvious flavor characteristics, vanilla cream, sherry wine aroma, chocolate, brown sugar flavor

According to the survey on the main factors of coffee drinking among Chinese coffee consumers in 2021, the top three were refreshing (53.1%), liking the taste of coffee (52.2%), enjoying the atmosphere and service of coffee shops (31.3%), while living habits were only 18.9%. In other words, coffee consumption habits in China are not part of daily life, and functionality and coffee taste are still mainstream. The market for Italian coffee continues to dominate. Combined with the situation of Italian coffee, the traditional Italian coffee gives people the influence of burnt bitterness, rich in oil, and even appeared before that your Italian coffee beans do not produce oil and think that your Italian coffee is not authentic phenomenon. But in fact, what causes the coffee to burn bitter is that Italy likes to mix Robusta to increase the body and roast it very deeply. The reason why the blended coffee beans do not perform well is not because of the blending, but because the concept of the blender is to stabilize the performance of the coffee and the price advantage, thus sacrificing the flavor. Over time, consumers develop stereotypes about espresso beans or blends.

Flavour-type combinations have not appeared, but once the impression is formed, it is difficult to change it by sporadic force alone. Since the performance of single-item beans on hand is marked by flavor, consumers generally accept this statement. Then move directly to Italian, more convenient than the new education market. Therefore, the most obvious manifestation of SOE is to distinguish it from traditional Italian bean flavor. Some coffee shops in Australia will be equipped with more than 2 Italian grinders, and when producing American and latte, they will use integrated coffee beans to make classic flavors, while Flat White will use COE to show the alternative flavor of coffee. Later, there are several Italian coffee beans for guests to choose from.

At the beginning of this year, a well-known chain brand launched SOE Huakui 5.0 series, but also put SOE, Huakui these two words on the hot spot. For merchants, providing better coffee can improve the image of the store, but also objectively and subtly change consumers 'impression of Italian coffee, and the concept of SOE is put forward, which makes it easier for consumers to realize the difference from traditional Italian coffee beans and reduce education costs. Especially for small independent coffee shops, a special SOE coffee can make consumers remember this shop. For consumers, more is to identify coffee by taste, he can not understand the meaning of SOE in depth, but drink a better coffee beans than before, and know that it is made with SOE, this is enough. According to the current sales model is "ordinary coffee replacement SOE take a fee" model, from the price psychology point of view, also formed SOE more excellent impression. Finally, it is necessary to talk a lot, not just buy a pack of single coffee beans for extraction is SOE, in the production of SOE coffee beans will be different roasting curve, to adjust to suit the Italian coffee machine roasting degree. Therefore, the single bean used for hand brewing may not be suitable for SOE (although some beans are compatible with hand brewing Italian).