The popularity of detergent milk tea has caused controversy: mislead children to drink detergent shop response.

Milk tea as one of the necessary products for modern young people's entertainment, the types of milk tea products on the market are too similar, milk tea appears homogenization. In order to make a clear distinction between their own brand and other brands, milk tea track appeared "skin change" operation. As long as the outer package is different from others, and it is very novel, it will be popular! Have you noticed the rise of detergent milk tea recently? However, this operation has been questioned by netizens.

Red Star News reporter reported that a detergent shell, milk tea inner Thai milk tea products were first popular in Nanjing, is a Thai restaurant launched Thai milk tea products. Subsequently, milk tea products with similar appearance appeared in Guangdong, Jiangxi, Sichuan and other places.

The emergence of detergent milk tea attracted the attention of many netizens from the very beginning. A search on the Little Red Book platform shows that this Thai milk tea drink with a detergent shell costs only 18 yuan (500 milliliters) a barrel. Subsequently, the restaurant also launched desserts that look like soap.

As the packaging and appearance of the two are both novel and fun, fitting the young people's psychology of curiosity, such marketing methods have been imitated by businessmen all over the country. Many netizens sign in similar products on the Little Red Book platform, which is introduced in a number of provinces. Even on an e-commerce platform, you can find the purchasing agent of the relevant detergent milk tea.

This new online celebrity has also sparked controversy because of its high resemblance to the shape of the laundry bottle, with some people worried that "children do not have judgment, they only think the detergent is delicious, and parents do not look at their children all the time."

A reporter contacted the above restaurant, its staff said that "detergent milk tea" is in hot sales, and so far has not received any complaints, and has not heard of children accidentally eating detergent.

Many netizens are opposed to this kind of online celebrity milk tea, which looks like laundry detergent.

Some industry experts stressed that the innovative design of detergent milk tea is not worth advocating, and this kind of outer packaging is traditionally filled with detergent, etc., if the detergent milk tea packaging is used on a large scale, it may mislead some consumers.

For this kind of packaging, some lawyers believe that because the shape of this milk tea container is very similar to the detergent, and there is a fundamental distinction between edible and inedible, there should be warning signs or warning instructions in Chinese in accordance with the law. If consumers suffer damage to their personal and property safety, they may require producers and operators to bear the corresponding liability for compensation in accordance with the Consumer Rights and interests Protection Law of the people's Republic of China.

Another lawyer pointed out that China has relevant regulations on food packaging labels, and operators should give true and clear answers to questions raised by consumers on the quality and use of the goods or services they provide. While innovating in packaging design, merchants need to consider the impact on consumers.

Photo Source: little Red Book, Weibo, Internet

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