McDonald's launches Australian coffee "hanging" American coffee?! Australian baristas can tell you what it means to make coffee!

McDonald's recently launched an "Australian's Coffee" specifically for Australians, according to Australian News Network. This coffee uses Australian local roasted coffee beans, and mixed with Australia's unique acacia tree seeds (wattleseed) and the local favorite Indian milk tea (chai) flavor, to produce a taste that meets Australian tastes and is full of Australian characteristics.

Although Australia has a strong coffee culture, there is no coffee that represents Australia. Just like Italian espresso, the United States has Americano, so Australia should have coffee that represents the country.

McDonald's Australia set a goal two years ago to create Australians 'own coffee. So began to collect the taste preferences and opinions of customers all over Australia, and then conceived this unique, can represent the Australian coffee product, and named it Australian coffee Australiano.

McDonald's Australia brand manager Lancy Huynh said that Australia, as a country with a strong coffee culture, created a coffee that belonged to itself and represented the country. What better idea than this? As the earliest advocate of Australian coffee culture, McCoffee hopes that this "Australian coffee" can bring a new wave of coffee culture "revolution" and become a blend of coffee that Australia can be proud of.

McDonald's launched McCafe in Melbourne in 1993, and with McCafe's success in Australia and overseas markets, McCafe has been regarded by Australians as a "true Australia success story." One in every four cups of coffee sold in Australia comes from McCoffee, a local Australian national coffee chain brand.

But McCafe has been selling classic coffee is Italian espresso and American coffee, lack of Australian coffee culture "soul." Therefore, many Australians think that selling American coffee in Australia is somewhat inappropriate... Therefore, in order to better promote Australian coffee culture, McCoffee, as the earliest advocate, once again "one-size-fits-all" and launched "Australian coffee". McDonald's also said that in the next few weeks, people all over Australia can taste this product for free. (envy.jpg/gif)

How strong is Australian coffee culture? Australia's coffee has always been a school of its own, from roasting to drink names and preparation methods, are different from the rest of the world. Almost every cafe business is very hot, busy time an hour to produce 2 can reach 200 cups +, baristas are very busy, so most Australian baristas have practiced a hand "unique", a few cups of coffee. Although busy, the quality of each cup of coffee is still the most important thing for baristas.

Especially in Melbourne, Sydney and other big cities, every coffee shop produces first-class products, and the price is very close to the people. Cafes are not fighting style, they are fighting the skills of baristas, and they are fighting the quality of each cup of coffee. So many friends who have been to Australia will never forget the local coffee.

In Australian cafes, in addition to fixed coffee products, most cafes will have "invisible menu", that is, to meet customers as much as possible a variety of complex coffee, such as a cup of cappuccino coffee for soy milk, milk foam to account for 3/4 of the full cup (that is, in addition to espresso in the cup, other positions belong to milk foam all), even if busy, baristas also have to take into account some of the regular guests (and not very outrageous) customized requirements.

Some customized drinks have gradually become regular drinks on many coffee menus, such as the familiar Australian white coffee (flat white), piccolo coffee (Piccolo) and so on, some coffee making methods that seem to evolve from latte coffee, most of which are from the creativity of Australian people.

Australia's coffee culture is inseparable from the Italian people with Italian coffee machines and European cafe culture, so espresso coffee has become an important part of Australian coffee culture. According to Australian historians, espresso coffee was introduced in the 1950s, but at that time Australians discriminated against Italians, so coffee was not developed at that time. It was not until the urban renaissance and gentrification that began in 1980 that Australia's coffee culture developed.

The Chairman of Australian Fine Coffee also said that Australians love the taste of velvety milk (whipped milk) blended evenly with coffee. Therefore, Australian people have also specially studied the varieties of cows, with the aim of further improving the texture of milk and making Australian milk coffee more distinctive.

With the development of fine coffee, Australian local baristas are constantly experimenting and improving the quality of each cup of coffee, so in recent years many winners of barista and roaster competitions come from Australia. Some people improve the quality of milk, some people will improve the quality of coffee itself, so in recent years, Australia's independent coffee shops/boutique cafes have opened more and more, and even "repelled" Starbucks in the Australian market.

The barista in each boutique cafe, in addition to paying attention to the taste of milk coffee, will also pay more attention to roasting coffee beans, so that each cup of milk coffee that guests drink has not only a silky and dense taste, but also can feel the flavor characteristics of coffee origin/roasters through their own roasting ideas so that a certain flavor of coffee can be expressed in milk coffee, so SOE (single origin espresso coffee) appears.

Australia seems to be able to maintain its reputation as a leader in fine coffee thanks to its growing coffee culture and a range of novel and innovative coffee service approaches. The launch of McCoffee "Australian coffee", may become the development of Australian coffee culture, from the quality of the name, can let people around the world see a coffee, can think of Australia this country, can feel the Australian people's love and pursuit of coffee.

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