Yihe Tang Honey Snow Ice City is once again exposed to the use of expired raw materials! The issue of food safety has been ignored by the industry.

Have a cup of milk tea when you are happy, a cup of signature milk tea when you are sad, and a cup of fruit tea when you are thirsty! The new tea shop has become a "life extension unit" among the contemporary young population.

With the increasing consumer demand, tea brands are also constantly expanding stores, brand products are also constantly innovating. Under the action of everything in order to attract more consumers, the issue of food safety has gradually become a common problem in the new tea industry.

Food safety problems occur repeatedly, and there is a close relationship between large-scale brand store expansion and poor brand management. The high cost of direct brand stores has caused the contradiction between low cost and good quality, the professionalism of brand store managers is not high, coupled with the mixed employees of various brands of tea stores, the whole new tea industry is in a very unhealthy state. Both the sustainable development of the industry and the health of consumers are very worrying.

Recently, Honey Snow Ice City and Yihe Hall, which are loved by the student party, have once again logged on Weibo at the same time because of the use of out-of-date raw materials. On July 4, according to the administrative penalty information published on the website of Credit China (Yueyang, Hunan), the Yiyi Hetang store in Hunan Province produced a total of eight cups of "Yi cup roasted Xiancao" milk tea for using expired pudding and seized it from May 12 to May 12. It was fined 5976 yuan by the Yueyang County Market Supervision Administration of Hunan Province.

On the same day, a store in Beijing was fined 5000 yuan by the Beijing Fengtai District Market Supervision Administration because the frozen litchi juice had been opened and exceeded the shelf life required by the store for two days. Milk tea brand once again on the hot search due to food safety issues, netizens seem to have gradually become Buddhist. Although the regulatory authorities have made due administrative penalties, but the strength of the first legal department is small, and the violators have repeatedly offended the unlearned memory.

Not long ago, Yihe Hall was exposed by the media undercover a variety of shocking problems, employees do not care about food safety issues, food handling environment and the use of expired moldy ingredients, many netizens were shocked.

In May this year, in many stores in Yihe Hall, Zhengzhou, there were problems such as the use of "closed waste" ingredients the next day, the continued use of expired ingredients, moldy fruit, flying insects falling into the small materials and continuing to use, and after flying insects were found in the finished drinks. The seal was torn and picked up to continue to sell, the staff did not wear gloves to deal with the fruit as required, and flies crawled at the exit of the teapot. For these problems that can affect the health of consumers, the staff not only do not pay attention to them, but even say that the medicine given to the guests will not die.

Stores in many cities in Honey Snow and Ice City have been exposed to tamper with Kaifeng ingredients date labels, use expired coffee powder, change / not record ingredients tracking cards at will, use overnight ice cream milk milk, tea soup, milk tea materials, and do not clean fresh fruit before consumption, etc., have been punished to varying degrees by local market supervision authorities.

Is it because it's cheap? No, even the direct brands that have always focused on middle-and high-end new tea are frequently exposed to a variety of health problems! Although people have different ways to expand their brands, they are so similar on the issue of food safety.

Every administrative penalty, it can be said that only for the enterprise itself, employees will not feel a bit afraid, everything is so "disapproving." In the catering market, personnel and management need time to precipitate, especially the manager of each store has played a very key role.

As the saying goes, under the current situation of large-scale expansion of stores of various brands, it is really difficult to find a good manager, so that the management of many stores can not keep up with the service and quality of the brand. Also because of the manager's lack of experience, there are great differences in the estimation and planning of daily store sales and stock, so that there are often cases where raw materials are still in use when they are out of date.

The situation of the manager is not optimistic, and the situation of the clerk is also worth pondering. Due to the high turnover rate, managers do not have strict requirements on their employees. It is common for relevant personnel to take up the post directly if they are not trained properly, and the problem is that one generation of employees teach a generation of employees, which also leads to the further deterioration of the wrong things. The problem of food safety is paid less attention by one generation than another, which leads to the repeated occurrence of the problem.

As a brand side, in the case of anxious to expand the scale, can we consider the quality of personnel and food safety? These things that look at "painless and itchless", so that consumers lose trust again and again, will it really be a benign development? Obviously not. Making money is important, but the health of consumers is more important.

Zhu Danpeng, a Chinese food industry analyst, has also said: "expanding too fast will bring certain hidden dangers to the tonality of the brand and food safety." At present, food safety has become the biggest problem for brand enterprises. The new tea industry is still in rapid anti-war, but how to balance its space, scale and economic benefits is still a difficult problem faced by the whole industry, but no matter how to balance, food safety should be a top priority.

Photo Source: Internet

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